May 5, 2009
“Joobles – Icy The Penguin” Receives A Spring 2009 National Parenting Center Seal of Approval

Middleton, WI – Generally speaking, children’s product judges take their jobs very seriously. There are many important factors to consider: production quality, age appropriateness and developmental play patterns just to name a few. But when the judges at the National Parenting Center reviewed Fair Indigo’s new Joobles – Icy The Penguin, they were blown away by one of the most important characteristics a toy must possess. Its technical name is: “The Cuteness Factor.”

Even after they’d given their hearty “thumbs-up” to all the other requirements needed to receive The National Parenting Center’s Spring 2009 Seal of Approval, these seasoned, perhaps even jaded judges simply could not stop smiling. Here is what The National Parenting Center judges ‘gushed” about Icy The Penguin:

Joobles – Icy The Penguin
Award Category: Toys, Puzzles, Dolls and More
Recommended Ages: Newborn and Up
Price: $29.00

“Adorable, soft and cuddly were the words used over and over by testers who played with Joobles during the Spring testing period. Oh, and cute! Let’s not forget the cuteness factor which, according to testers, was off the charts. The design of this cuddly doll is simple, aesthetically pleasing and oh so huggable. Parents were impressed with the quality of the construction, that it was made of 100% organic material under fair trade conditions, and that it was very easy to wash. Joobles stayed soft and kept their shapes even after several runs through the washing machine.”

ABOUT THE NATIONAL PARENTING CENTER
The National Parenting Center was founded in July of 1989 with the intention of providing the most comprehensive and responsible parenting advice to parents everywhere. The advice provided is furnished by some of the world’s most respected authorities in the field of child rearing and development.

The National Parenting Center’s Seal of Approval program, created in 1990 as an adjunct to TNPC’s support services, identifies the finest products and services being marketed to the parent/child audience. From educational and entertainment products and equipment to travel destinations, the consumer oriented testing process solicits evaluations from parents and their children. This award signifies to other parents that their peers have acknowledged a product’s quality and desirability based on a wide variety of determining factors.

It is the sole intention of The National Parenting Center to advise, support and guide parents with sound, responsible advice.

ABOUT FAIR INDIGO
Fair Indigo is a new clothing and toy company with a different way of doing business. They wanted to create stylish, high-quality products while paying a fair and meaningful wage to the people who produce them. It’s a concept known as “fair trade” and it means they put people first. They handpicked the best, most ethical factories around the globe and presented them with a new concept: paying workers a fair wage, not just a minimum one.

The Joobles are a line of precious hand-knit playmates by Fair Indigo that are made in Peru, where artisans have hand crafted a menagerie of animals under fair trade conditions. Each incredibly soft animal is made with eco-friendly dyes and organic cotton grown in Peru. For parents hunting for eco-friendly toys, all of the Joobles are made with cotton grown without the use of pesticides, insecticides, herbicides, fertilizers, or other chemicals. Eliminating these chemicals is not only better for baby, but also for workers and for the environment. See www.fairindigo.com for more information.




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