Jan 3, 2008

How to Keep Momentum Going for Customers and EmployeesBy Mickey MeeceNYTimes.com

It’s the first week of the new year and, small retailers may ask, now what? Don’t fall prey to the January lull, says Joel R. Evans, a marketing professor at the Zarb School of Business at Hofstra University and co-author of two books on marketing. He has identified the following ways to jump-start sales and avoid a post-holiday letdown:

1. Run big sales on seasonal merchandise while having prominent displays with fresh (full-priced) merchandise. This will generate store traffic and increase sales.

2. Promote goods and services that complement the gifts your customers just received: installation services, batteries, thank you cards, pet supplies, iTunes cards, DVDs and the like.

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