May 8, 2014

Juvenile Products Manufacturers Association Wins 2014 Hermes Creative Award

The Juvenile Products Manufacturers Association (JPMA) is proud to announce it has been awarded a 2014 Hermes Creative Award. The organization was recognized for its membership marketing campaign to promote membership growth and retention within the organization.

JPMA was presented with the Gold Hermes Creative Award in the Integrated Marketing Campaign category for its outstanding membership marketing collateral. The campaign included a marketing brochure, a concierge piece and a video series highlighting the benefits of JPMA membership as well as the JPMA staff. The marketing brochure outlined the criteria and benefits of becoming a JPMA member while the concierge piece, in addition to listing JPMA membership benefits, included staff contact information, industry statistics and JPMA’s internal and external consumer education programs.

“The success of this campaign is a demonstration of the JPMA team’s ongoing effort to provide both potential and current members with the most clear, creative, concise and relevant information possible,” said Kelly Mariotti, JD, CPA, executive director of JPMA. “The printed materials and videos allow anyone to access membership information from anywhere at anytime in their preferred format – that is what we define as great customer service.”

The Hermes Award is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs and emerging technologies.

​Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production, web and free-lance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.

About the Juvenile Products Manufacturers Association

The Juvenile Products Manufacturers Association (JPMA) is a national trade organization of more than 250 companies in the United States, Canada and Mexico. JPMA exists to advance the interests, growth and well-being of North American prenatal-to-preschool product manufacturers, importers and distributors marketing under their own brands to consumers. It does so through advocacy, public relations, information sharing, product performance certification and business development assistance conducted with appreciation for the needs of parents, children and retailers.

Each year, JPMA sponsors Baby Safety Month in September to educate parents and caregivers on the importance of the safe use and selection of juvenile products.

To find out more information about the JPMA Certification Program, the products certified and for a complete listing of JPMA members, please visit www.jpma.org. Follow JPMA on Twitter @JPMA, connect with JPMA on Facebook or on YouTube and visit www.jpma.org to learn more about additional safety tips and other JPMA initiatives.

Contact:

Lauren Schoener-Gaynor, Communications Coordinator

856.380.6878

lgaynor@jpma.org