Jun 20, 2011

Kids II, Inc. Adds Taggies, Rhino Toys To Growing Brand Portfolio

ATLANTA – Kids II, Inc., one of the world’s fastest-growing infant and toddler products companies, has licensed the intellectual property rights of both Taggies® and Rhino Toys®, in a move that will enhance its brand portfolio and product mix. The new brand additions to the Kids II family provide an imaginative and differentiated assortment for infants and toddlers. This underscores Kids II’s commitment to bring new, innovative products to the marketplace and signify the company’s upward growth.

“Kids II is an innovative company with a targeted mission of developing the industry’s most relevant brands, products and designs,” says Ryan Gunnigle, president and CEO of Kids II. “We are always exploring, identifying and going after the next big opportunity to take us to the next level and continue the significant growth we have been experiencing. Partnering with Rhino Toys and Taggies will expand and enhance our current family of brands and help bring even more Kids II product to families around the globe.”

As the Kids II brands continue to gain exposure and retail placement, the company seeks new ways to strengthen its global presence, attract new customers, and build its brands. The addition of Taggies and Rhino Toys supports this pattern of growth and smart business decisions. The two new brands offer elements that enhance the Kids II collection of forward-thinking products.

Rhino Toys, including the flagship product known as the O-Ball, are designed to provide innovative, tactile, and high-performance play. Kids II plans to strengthen, reinvent and add designs to the collection.

Originally created as plush security blankets with satin ribbon loops, Taggies has transformed into a lifestyle brand offering its signature blankets in new designs, plush toys, apparel, and accessories. Kids II will maintain Taggies quality and expand the collection with new products.

Taggies and Rhino products are available in stores now, and more products under the Kids II umbrella will debut soon.

About Kids II, Inc.

Kids II has been inventing and reinventing infant and toddler toys and gear for more than 40 years and has quickly become one of the world’s fastest growing infant and toddler product companies. Headquartered in Atlanta, Kids II spans the globe with operations in six continents serving customers in more than 70 countries. Driven by innovation, design and a comprehensive brand portfolio, Kids II is the next generation leader in infant and toddler products.

Kids II designs, markets and distributes more than 100 products under its signature Bright Starts® brand and holds a license to design and manufacture products under the Disney Baby® and Baby Einstein® brands. Most recently, Kids II licensed the intellectual property rights to Rhino Toys and Taggies, further enhancing its brand collection and reinforcing its position as a global leader. Under its flagship brands, Kids II has produced more than 70 award-winning products.

Kids II’s international affiliate operations are located in Australia, Canada, Europe, China, Hong Kong, Japan and Mexico. Visit www.kidsii.com