Las Vegas Market and the Sports Licensing and Tailgate Show collaborate to expand buying opportunities
Las Vegas Market and The Sports Licensing and Tailgate Show announced a collaboration that will bring together the collective resources of two major tradeshows and thousands of resources. As a value-add for market attendees, Las Vegas Market continues the TWO FOR TUESDAY promotional program for a second event cycle. TWO FOR TUESDAY will run January 26 from 9 a.m. – 2 p.m., during which time there will be free and continuous shuttle service (until 3:00 p.m.) between the Las Vegas Convention Center, South Halls and World Market Center. The Las Vegas Market attendee badge will be honored as buyer credential for both shows. “By partnering with Las Vegas Market, we are pleased to offer buyers even more value, selection and breadth of choices by attending two unique markets in Las Vegas,” said Liz Crawford, Sports Licensing and Tailgate Show vice president and show director. “The Sports Licensing and Tailgate Show draws all of the professional leagues and collegiate teams as well as top national retailers. Our event kicks off the year and is known as the sports marketplace to find trendy, fun and unique sports-related merchandise.” Minimal overlap between The Sports Licensing Show’s exhibitors and Las Vegas Market’s showrooms and brands will deliver more than 350 unique resources – creating a new, incremental buying opportunity for global retailers across differentiated, but related, categories. The Sports Licensing and Tailgate Show is the premier event for retailers interested in sports licensed products and is home to more than 350 exhibitors showcasing product in the categories of baby, gift items, home goods, pet products, apparel, souvenirs, tailgate gear and more. According to the Licensing Letter, the sales of sports fan merchandise represents $22 billion in retail sales, and The Sports Licensing and Tailgate show is the place retailers can come to find the items that represent this growing product trend. Las Vegas Market offers more than 2,700 resources including lifestyle, home décor, housewares, gourmet, seasonal, spa, toy, jewelry, stationery and much more. Through the collaboration of these industry-leading shows, buyers will get an even better return on their trip to Las Vegas this winter, as well as exposure to new vendors and merchandise categories. “Our collaboration with the Sports Licensing and Tailgate Show opens up a unique opportunity for buyers to find exciting new products and for our tenants to reach new channels of distribution,” said Scott Eckman, executive vice president, Marketing and Furniture Leasing for International Market Centers. “By bringing the collective resources of our market together, we are helping to maximize their investment and their time. Since the inception of Las Vegas Market more than a decade ago, we have remained committed to seek out new ways to add value and improve the market experience for our growing customer base, which has grown by nearly 300 percent.”
Show Dates/Hours:
The Sports Licensing and Tailgate Show | Las Vegas Convention Center, South Hall | January 24-25, 9 a.m. – 5 p.m. and January 26, 9 a.m. – 2 p.m.
LAS VEGAS MARKET | World Market Center | Permanent Showrooms & Casual Temporaries: January 24-27, 8 a.m. – 6 p.m. and January 28, 8 a.m. – 4 p.m.
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