Feb 17, 2009

Hats off to wig seller with empathetic earsBy Dick YoungbloodStarTribune.com

Jan Beeson started her uncommon retail business a year ago with three strikes against her.

First there was the economy, which was headed for free-fall as a result of an impressive display of greed in the financial markets.

Then there was her search for affordable accommodations, which led to the lower level of a building amid a bewildering array of identical-looking buildings in a Burnsville office park, where consumer traffic is nil.

Finally, there’s the nature of her business, dubbed Lily Wellness Inc., a one-stop shop for the wigs, caps and other items used by cancer patients who are undergoing chemotherapy and radiation treatment.

It is not an undertaking that generates a lot of repeat business, Beeson conceded: Customers either recover … or they don’t.

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