May 7, 2014

Midwest‐CBK, LLC Introduces Beautiful Soul

Midwest‐CBK, LLC, national designer and manufacturer of seasonal and everyday gifts, as well as home and outdoor décor, introduces Beautiful Soul, the company’s debut launch of a unique, inspirational brand featuring six distinct styles designed by six renowned artists. The new Beautiful Soul brand will debut during summer 2014 markets including Dallas, Atlanta and Las Vegas, and will be available for immediate shipping beginning in early August.

Beautiful Soul features more than 200 new inspirational gift items designed to inspire and celebrate personal growth, love, family, friends, home, nature and faith. Gift designs are created from the heart and soul of six different artists, each with a distinct perspective on design, inspiration and living life. Artists include Susan Black, Jenn McGlon, Jessica Swift, Crystal Kluge, Kristin Allen and Amylee Weeks. The artists’ designs incorporate inspiring words, phrases and icons such as crosses, angels, birds, trees, botanicals and hearts, applied in fresh, unique combinations.

Styles and colors feature a diverse range of bold and contemporary, clean and classic, nature‐inspired and subdued, and vintage and cottage‐crafted. Popular gift and décor formats feature wall art and décor, photo frames, mugs, bowls, nightlights, candles, journals, block sets, magnets, fabric bags and totes, ornaments, paper weights, crosses, sculptures, tea towels, apron, pillow, tokens, sun catchers, decorative boxes, mirror, cross charms and heart chimes.

“Inspirational gifts generate an estimated $4.5 billion at retail in the U.S., so we’re excited to deliver the uplifting, artist‐designed Beautiful Soul brand to independent retailers as an opportunity to set themselves apart, boost sales and inspire their customers,” says Beth Lorentz, Midwest Seasons vice president of product development. “Partnering with six amazingly talented women, each with their own unique style and outlook on life, we’ve curated women’s favorite gifts into a unique collection brimming with engaging illustration, delightful color, self‐affirming quotes and beautiful faith‐filled messages. Each item is memorable, hand‐touched and enduring.”

The Beautiful Soul brand features designs by:

 Susan Black: Organic illustrative imagery paired with inspirational

messages. Designs feature botanicals, nature, patterns and words that

inspire personal growth.

 Jenn McGlon: Sweet and charming vintage‐inspired and cottage‐crafted items

with a spirit evoke happiness, wonder and joy.

 Jessica Swift: Debuting during the January 2014 markets with a wildly successful

holiday collection, artist Jessica Swift’s modern designs feature inspirational and self‐affirming positive messages paired with mixed media collage artwork in vibrant, energizing colors.

 Crystal Kluge: Inspirational, faith‐based and relationship gift items feature hand calligraphies of scriptural and poetic editorial and sentiments decaled in gold onto white porcelain. Kluge’s designs are crisp, clean and classic.

 Kristin Allen: Inspirational and faith‐based gift items feature a modern cross icon brushed with soft watercolors and faith‐filled messages that feel fresh, modern and new.

 Amylee Weeks: A featured artist with Midwest Seasons for two years, Amylee Weeks’ gift line features contemporary gifts and home accents that incorporate inspirational and faith‐filled text, bold colors and modern designs.



The new Beautiful Soul brand will debut during the summer 2014 markets in showrooms across the country, including AmericasMart Atlanta (Building 1, Suite 16A7), Dallas World Trade Center (Suites 407 & 409) and Las Vegas World Market Center (Building C, Suite 999). The collection will be available for shipping beginning in August 2014.

For more information, to place an order or request a catalog, please visit a showroom, contact your local account manager, visit www.mwcbk.com or call 800‐394‐4225.

About Midwest‐CBK, LLC

Midwest‐CBK, LLC serves the specialty retail market through the CBK home and outdoor décor and Midwest Seasons holiday and seasonal brands. As an industry trend leader, we pride ourselves on design innovation, exclusive artist‐driven products, and all‐around breadth of style. We stand by our commitment to value, high quality goods and reliable service.