Jul 10, 2012
Midwest-CBK Introduces New Pursfection Purse and Tote Organizers During Atlanta Market

No one knows better than retailers the secret state of disarray in some women’s purses: They’ve seen evidence firsthand as they await their customers’ payment, watching some women fumble through a disorganized bag.

Now you can help customers get organized stylishly with Pursfection, a new, interchangeable purse and tote organizer designed by Julie McDonnell at Great Innovations, Inc., and available to independent retailers exclusively through Midwest‐CBK, leading designer and manufacturer renowned for its design, style and sparkle. Fashion, quality and convenience merge in this organizer, which allows users to change any bag in seconds.

Every fashionista knows a handbag should go with her outfit, but such frequent changes inevitably lead to a forgotten cell phone or missing lipstick. Not with Pursfection. These interchangeable purse and tote organizers hold everything a woman needs, and can be easily transferred from bag to bag so nothing’s left behind. Pursfection organizers feature expandable bottom zippers, designed to fit a variety of purse sizes, and multiple compartments to keep a busy life organized. Now users will never have to worry again about the hassle of changing purses or keeping a current purse or tote organized.

“Large bags and totes are here to stay, and women love them. With the Pursfection organizer, now retailers can offer their customers a stylish solution for organizing well‐ loved bags,” says Beth Lorentz, Midwest‐CBK vice president of product development.

Pursfection products have been endorsed by Elisabeth Hasselbeck on The View, and have also been featured on OPRAH. 

A Style for Everyone
Pursfection organizers are available in three styles— standard, deluxe expandable, and tote. Each style is available in a variety of colors and stylish interior linings to coordinate with your accessories:

• Pursfection Standard Purse Organizer with nine pockets features expandable bottom zippers designed to fit a variety of purse sizes and nine compartments to keep a busy life organized. The large open space in the middle is great for wallet or makeup case. Five smaller compartments organize keys or mp3 player, and two large zipped pockets keep loose change or valuables from falling out. The organizer also has two larger pockets on the outside and a phone pocket. Suggested retail price is $24.99.

• Pursfection Deluxe Expandable Purse Organizer with 11 pockets is designed to accommodate more shapes and sizes, a perfect solution for purses that trend a bit longer or wider. The Pursfection Deluxe Expandable organizer features 11 pockets and measures 4″ wide x 9 1⁄2″ long x 6 1⁄4″ high (expandable to 5 1⁄2″ wide x 12″ long). Suggested retail price is $27.99.

• Pursfection Interchangeable Tote Organizer with 23 pockets features a deep interior with a multitude of zippered and open pockets to allow for maximum storage on any excursion. Center divider is removable allowing users to create a large open area if needed. The organizer’s 23 pockets also has five pockets on the outside, a removable center divider with eight pockets, two large open spaces and measures 6″ wide x 11 1⁄2″ long x 9″ high. Suggested retail price is $29.99.

The Pursfection collection will debut during summer markets, and are available in Midwest‐CBK’s Atlanta and Las Vegas showrooms. For more information, to place an order or to request a catalog, please visit a showroom, contact your local Midwest‐CBK account manager, visit www.mwcbk.com or call 800‐394‐4225.

About Midwest‐CBK
Midwest‐CBK, a national design leader in holiday, gifts for home, garden and giving, is proud to bring independent retailers more Design, Style and Sparkle than ever before, through exclusive designs and best‐selling formats. New introductions feature excellent prices and terms designed to boost your margins; an experienced, dedicated sales team to assist you at the store level; award‐winning display ideas; a drop ship program to provide incremental décor sales; and a website providing 24/7 access to account history and online ordering. Based in Charleston, South Carolina, Midwest‐CBK parent company MVP Group International designs, manufactures and markets an extensive line of holiday, seasonal and everyday gifts and decor, and candles and home fragrance products under the Colonial

Candle® brand as well as the new SoyvedaTM brand of Ayurvedic products from Everybody’s Ayurveda. Please call 800‐394‐4225, visit www.mwcbk.com or contact your local Midwest‐CBK account manager for more information, to request a catalog or to locate a showroom near you.


Tags:


Social Connections


📣 Meet our speakers! 📣The Garden Center Show, presented by Lawn & Garden Retailer, is excited to announce our Keynote Speakers! 📣 Michelle Sherrier: Owner of MC Design Academy and host of The Retail Whore Podcast📣 Tim Quebedeaux: Owner of RetailKPI and Service Provider for The Garden Center GroupBe sure to check them out, along with our full, FREE conference schedule for The Garden Center Show, Aug. 6-7 in Rosemont, IL.🔗 Register for FREE: LGRMag.com/GCSRegister🌐 Learn more: www.gardencentershow.com🚌 Bus tour info: lgrmag.com/LGRBusTour#GCS24 #GardenCenterShow #GardenEvents #InPersonEvent #Networking #RetailStrategies #SpecialtyRetailers #GardenCenter #Conference #speaker #keynotespeaker ... See MoreSee Less
View on Facebook
Gift Shop Plus Winter 2024
Get one year of Gift Shop Plus in both print and digital editions for just $16.

Interested in reading the print edition of Gift Shop Plus?

Subscribe Today »

website development by deyo designs