Jun 11, 2008

Midwest introduces reVIVE from Colonial Candle

(Cannon Falls, MN) – Midwest introduces the next generation of odor eliminating candles and sachets from the Colonial Candle brand in the innovative, new re:VIVE collection of odor-eliminating candles and sachets. While most current odor-eliminating products on the market simply mask unpleasant odors with a strong fragrance, re:VIVE features a new, patent-pending technology that actually neutralizes and eliminates unpleasant odors.

Re:VIVE works by releasing “good” molecules that change the chemical structure and counteract the molecules of common unpleasant household odors from cooking, bathrooms, pets, smoking, locker/gym bags, and luggage. In laboratory tests, this state-of-the-art odor neutralizing technology eliminated unpleasant odors up to 30 percent more than other products, with a longer-lasting effect. Re:VIVE also contains a subtle fresh and clean fragrance, for a one-two punch to eliminate unpleasant odors. Re:VIVE is non-toxic and non-irritating.

Re:VIVE is available in four formats, including 5.5 ounce frosted containers, 3 x 5 inch textured pillars, 4-pack votives and sachet packets. The re:VIVE collection will debut in Midwest showrooms across the country during the summer 2008 markets, with product available for shipping in June.

“We’re very excited to be the first in the industry to bring independent retailers this brand new, highly effective technology, combined with great design and excellent price points,” says Midwest President Frederic Contino. “The market for odor-neutralizing products continues to grow very rapidly, and re:VIVE provides independent retailers a new, more effective product to leverage consumer demand and grow their candle sales.”

Midwest sparkles as a national leader in the giftware industry, bringing independent retailers unique product designs, award-winning display ideas, innovative merchandising programs, outstanding customer service, and an experienced and enthusiastic sales team. Through our Colonial Candle brand, we bring independent retailers the highest quality, innovative premium candles and home fragrance products featuring on-trend fragrances and colors, effective displays and the Colonial Candle Promise. Through our Seasons of Cannon Falls brand, we offer a wide variety of exclusive holiday, seasonal, and everyday home decorations and gifts. And now through our Delight brand, we offer a complete collection of trend-forward candle accents to brighten the home.

Please call 800-776-2075 or visit www.midwestofcannonfalls.com to request more information or locate a showroom near you.