Sep 10, 2007

Mud Pie Participates in Breast Cancer 3-Day Walk

Atlanta, GA – On October 12-14, 2007, Adrienne Boyer, executive vice president of Mud Pie, will join thousands of other dedicated women and men at the Atlanta Breast Cancer 3-Day walk, benefiting Susan G Komen for the Cure and the National Philanthropic Trust Breast Cancer Fund. The Breast Cancer 3-Day is a 60-mile walk for women and men who want to make a personal difference in the fight against breast cancer. Millions of dollars are expected to be raised for breast cancer research and patient support programs. Mud Pie is a Platinum Level team sponsor of this worthwhile event.”

As a Breast Cancer 3-Day participant, we have an opportunity to celebrate breast cancer survivorship, honor those who lost their lives to the disease, and ultimately, have an enormous impact on awareness and funding for breast cancer research and community outreach programs,” says Boyer. “We all know someone who has had breast cancer and Marcia Miller, our company president, lost a very close friend to the disease, so it was very important to us to support this walk.”

The Atlanta Breast Cancer 3-Day participants will cover about 20 miles a day, traveling at their own pace. The walkers will be supported by hundreds of volunteer crew members who will provide meals, liquid and snack stops, gear transport, hot showers, portable restrooms, safety on the streets and 24-hour medical services.

For more information about the Breast Cancer 3-Day, visit www.the3day.org or call 1-800-996-3DAY. For more information about Mud Pie, visit mud-pie.com or call 1-800-998-1633.

About Mud Pie

Mud Pie, established in 1988, is an award-winning international gift company that offers products reflecting current trends and popular design. Mud Pie products are showcased in three collections: Mud Pie Baby, Mud Pie Pet and Mud Pie Gift/Home. With creative packaging and value-pricing, Mud Pie presents exceptional items for gift giving as well as self-purchases. Mud Pie was recognized for its creativity and innovation in 2006 when the firm garnered the coveted Earnie Award from Earnshaw’s magazine for “Best Gift-able Items.” The firm maintains strong relationships with its retailers, providing quality order fulfillment and exceptional customer service.

About Breast Cancer 3-Day

Taking place in 12 cities nationwide, the Breast Cancer 3-Day is a three day, 60-mile walk that provides an opportunity to educate tens of thousands of people about breast health, including the importance of early detection. Breast Cancer 3-Day participants commit to raising a minimum of $2,200 and walking an average of 20 miles a day during each three-day event. Proceeds from the Breast Cancer 3-Day are used for breast cancer research, education, and community outreach programs. As the primary beneficiary of the Breast Cancer 3-Day, Susan G. Komen for the Cure receives 85 percent of net proceeds and the remaining 15 percent goes to the National Philanthropic Trust Breast Cancer Fund. National sponsors for the 2007 Breast Cancer 3-Day series are New Balance, LaCroix, and THOR-LO, Inc. Please visit The3Day.org, or call 1-800-996-3DAY for more information.