Sep 9, 2009

Neat-Oh! Int’l Licensing Agreement with Lego Brand

Northfield, IL — Neat-Oh! International, LLC announced the introduction of the latest product in its expanding line: LEGO® CITY ZipBin® Toy Box & Playmat. Like all ZipBin® products, it is a creative toy and both a storage and transport solution. It is expected to retail at $17.99.

“When my son, Max, and I invented the first ZipBin® product in 2004, we knew it would be a perfect accompaniment for LEGO enthusiasts!” said Wayne Rothschild, President and Co-Founder of Neat-Oh! International, LLC. “I just couldn’t be more pleased that the original vision has now become a reality.”

LEGO CITY ZipBin® Toy Box & Playmat joins 24 other products in NOI’s 2009 catalog, including award-winning ZipBin® Classic products, ZipBin® Minis, ZipBin® Shapes and ZipBin® Playpacks™. All ZipBin® products unzip flat to a play mat surface. Unlike other toy storage containers, unzipping allows children to access toys inside without the usual dumping and inevitable scattering of toys. When play is done, the toys zip back inside ready to store and/or transport.

This ability to transform back and forth from playmat to toy storage/transport is unique (and is protected by issued and pending patents).

ZipBin® products are all executed to exacting manufacturing and safety standards and employ original art. All ZipBin® products are collapsible, transportable and feature wipe-clean surfaces. All products and their packaging are eco-friendly as well.

About Neat-Oh! International, LLC

Neat-Oh! International, LLC, established in February 2005, creates, licenses and markets innovative toy, home organization and outdoor recreation products, which unzip or unfold to become activity/play surfaces and then re-zip or fold back up to storage bin/transport form. Its patented and pending Neat-Oh!®, ZipBin® and PlayPack™ lines of attractively designed, transportable and collapsible solutions have won 30 (!) awards for product excellence. For additional information about Neat-Oh! International, LLC, the Neat-Oh!®, or ZipBin® brands, visit www.neat-oh.com.

About The LEGO Group

The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world’s leading manufacturers of play materials for children. The company is committed to the development of children’s creative and imaginative abilities through its products, which can be purchased in more than 130 countries. For more information about LEGO products visit LEGO.com. LEGO, The LEGO logo, the Brick and Knob configuration are trademarks of the LEGO Group.