May 10, 2011

NorthWest Specialty Baking Mixes Benefits Retailers With Profitable Premium Baking Mixes

Portland, OR – NorthWest Specialty Baking Mixes (NWSBM) eagerly announces the launch of their new website to benefit busy retail buyers with clear and easy information. The single purpose is to help retail buyers increase profits with a high quality premium baking mix program.

NWSBM which produces premium quality baking mixes with strict quality assurance standards utilizes its successful, creative, and proven expertise as the leader in the premium baking mix industry to develop profitable programs for national retailers.

“Our goal is for NWSBM to use its depth of expertise to benefit retailers looking to implement a premium baking mix program that focuses on high quality products, strict quality assurance, and profitable results,” says company President Scott MacCaskill.

The new website [NWSBM.com] was designed for busy retail buyers to quickly and easily find information relevant to their needs. Starting with the homepage, retailers will choose whether to pursue private label or branded Dassant information. From there they can look at the programs as a whole or select specific details. The site provides all information to benefit a buyer’s needs; product categories, quality assurance practices, manufacturing capabilities and the step-by-step process involved in developing a retail program.

“We recognize that buyers are busy and there is a lack of focused resources available for decisive decision making. Using our experience and expertise, we have detailed and streamlined valuable information to benefit our customers,” says Vice President of Sales, Diana Michelsen. “This site was designed specifically for buyers. The NWSBM mission is to help buyers easily fulfill their premium baking mix needs and the new site reflects that effort.”

NWSBM.com highlights unique elements that encourage users to return to the site and is organized to provide quick and direct information for private label or Dassant branded premium baking mix program development. Potential buyers can read first-hand testimonials from retailers and consumers of NWSBM products. A comprehensive news section will be continually updated with company specifics and industry information and trends.

For more information contact:

Diana Michelsen, Senior Vice President of Sales

NorthWest Specialty Baking Mixes, LTD.

P.O. Box 25240 Portland, OR 97298

Phone: 800-666-1727 Ext. 28

Email: dmichelsen@nwsbm.com

Website: www.nwsbm.com

About Us:

Since 1980 NorthWest Specialty Baking Mixes has been nationally recognized for its creative approach in providing quick, easy and indulgent home baking experiences. The company goes to great measures to ensure its baking mixes not only taste phenomenal but are made with the highest quality of premium ingredients. Dedicated staff is committed to helping retailers develop and deliver a successful premium baking mix program to their shoppers.

For expertise in premium baking mixes, there is no better choice than NorthWest Specialty Baking Mixes.

Emily Ward-Dickerman

NorthWest Specialty Baking Mixes

503-643-2351 x 25

503-644-8277 fax

ewdickerman@nwsbm.com