Jun 21, 2013

Novelties Haven’t Worn Off for Boardwalk Shop OwnerBy Brian IanieriPressofAtlanticCity.com

Atlantic City, NJ – From his Boardwalk T-shirt and gift shop, Todd Lovitz has seen Atlantic City change over the decades – from its pre-casino days, its growth as a gambling hub, and its post-recession struggles.

Adapting to a changing market is part of any long-running business – in his case, consistently changing merchandise to find what the customer wants before he or she walks through the door.

But countering misperceptions that Hurricane Sandy destroyed Atlantic City’s Boardwalk has proven especially difficult the past eight months and continues to be so, said Lovitz, owner of Pier 21.

Read complete article »