Mar 15, 2013
NY NOW Announces Winner of Tote Design Competition

Kara Cannon, a product designer living in the greater Portland area, has won the competition to create a new tote bag design for the summer 2013 edition of NY NOW, the Market for Home & Lifestyle (formerly NYIGF®). In addition to winning $1,000, Cannon’s “New York SkyLine” design will be featured on thousands of bags, to be distributed to NY NOW participants this August.

“In collaborating with Red Clay on this design product, we were able to tap into a huge network of talented designers,” said Christian Falkenberg, NY NOW director and GLM senior vice president. “The response to this competition, which launched at the winter 2013 market with seven designs vying for top honors, has been phenomenal, and nearly 2,500 votes were tallied in the final round.”

This first-of-its-kind design project began in November 2012, when NY NOW commissioned Red Clay, a collaborative product design studio, to produce a crowd-sourced online design competition for a new tote design. Seven finalists’ designs were showcased at the winter market in New York City, with voting conducted during the show at the Red Clay booth. Post-market, online voting opened to determine which of two top-scoring designs would be selected as the winner.

Cannon graduated from the University of Kentucky in 2010 with a Master’s Degree in Architecture. Her professional experience includes working as a CAD drafter at both the Christiansen Group in Visalia, CA, and Blackwood Associates in Fairmont, WV; and student teaching at the University of Kentucky. She travels extensively with her husband while continuing to explore her love for design. www.karacannon.com

Founded in 2011, Red Clay is a product design platform in which an online community of designers, brands and consumers congregate for one purpose: to turn good ideas into compelling objects for the home. In its commissioned work with brands, Red Clay issues design projects on which its entire design community may collaborate.

NY NOW, the Market for Home & Lifestyle will run Saturday, August 17, through Wednesday, August 21, 2013, at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Pier 94. NY NOW’s four comprehensive collections – HOME, LIFESTYLE, HANDMADE and NEW! – will encompass 100,000 products in 400+ product categories. Some 35,000 attendees from all 50 states and more than 80 countries worldwide are expected. Information and registration is available online at www.nynow.com.




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