Mar 25, 2010

OFFPRICE Announces Launch of A TASTE OF OFFPRICE at LA Majors Market, October 4-6

Brookfield, WI – The OFFPRICE Show is pleased to announce the expansion of its TASTE OF OFFPRICE concept to the west coast. What started as a May New York Market Week event will be coming to the LA Majors Market in October.

“We’ve done these markets in the big cities before, but we never had the optimal venues like we do now for New York and LA,” said David Lapidos, Senior Vice President for OFFPRICE.

The New York “TASTE” will be in Gotham Hall in the heart of the Garment District, so visitors will not be further than 3 blocks away and hence, won’t require an extra cab fare to find great values for Spring/Summer and Fall/Back to School in May.

The LA “TASTE” will be in the most ideal venue for this city – the Exhibit Hall of the California Market Center, where the Majors Market takes place.

“Our vendors recognize untapped potential in these key markets,” said Lapidos. “But for buyers familiar with the trade, the expansion of OFFPRICE beyond the semi-annual Las Vegas Fashion Week is a vote of confidence from suppliers on the availability of product from the off price market.”

Reaction from jobbers and retailers alike to the new launch has been extremely positive.

“It’s wonderful news,” said Paul Maya, President of S. Maya & Sons. “I’m excited. It’s the right place, the right time, with the right people. It seems that the Off Price Show is on a very big roll.”

“The Taste of OFFPRICE will be in the same building as our offices. That’s great!” exclaimed Sharon Silva of Ross Stores.

Marsha Gronfein of B. Bronson calls the new TASTE in LA “a real opportunity to get new customers.”

“It’s pretty cool having OFFPRICE at the LA Majors Market,” was the reaction from Susie’s Deals buyer Mindy Hyman. “Less travel ultimately spells better values for us.”

“I’m looking forward to it,” said Joni Dahan of Sapman Sports. “LA needs it. There is more of a demand for off price and the ‘Cal Mart’ in October is the perfect setting.”

“OFFPRICE at CalMart is great. Let me know if I can help. I really like the set-up,” said Michael Fallas, President of National Stores.

A TASTE OF OFF PRICE in Los Angeles will take place on October 4, 5 & 6 at the Exhibit Hall of California Market Center. T

he Off-Price Show is organized by Tarsus Group plc (TRS.L on the London Stock Exchange), an international media group with interests in exhibitions, conferences, publishing and the internet. Headquartered in London, and with offices in Paris, Düsseldorf, Shanghai and Milwaukee (home of the Off Price Specialist Center), Tarsus serves niche markets with trade events and online media. For further information on Tarsus and the Off-Price Specialist Center, go to www.tarsus-group.com.