Jan 17, 2012

One Kings Lane Becomes Corporate Sponsor of Gift for Life

Gift for Life, the gift, stationery and home decor industries’ leading charitable organization, announced today that One Kings Lane, the leading flash sales site in the home market, has become a 2012 Corporate Sponsor. In addition to a direct contribution, One Kings Lane will help host a first-of-its-kind sales event offering curated items from the summer 2012 New York International Gift Fair® (NYIGF®), with proceeds benefiting Gift for Life.

“We are grateful to One Kings Lane for their immediate contribution as a corporate sponsor and their longer-term support through hosting of a curated flash sale benefitting Gift for Life,” said Leslie Nathan-Street, chair of the Gift for Life board. “Their keen eye for style is matched by support for the industry and its charitable efforts.”

“We are thrilled to support Gift For Life in its mission of hope and care, through both monetary support, and helping raise awareness of this worthy cause,” said Susan Feldman, co-founder and chief merchandising officer of One Kings Lane.

Items in the sale will come from a special “Open House” trend and product display during the summer 2012 NYIGF, August 18-23, 2012 at New York City’s Jacob K. Javits Convention Center. The three-day sale will open on Sunday, August 19 at www.onekingslane.com

In the meantime, plan to attend Gift for Life’s 20th Annual Party for Life, benefiting DIFFA, on January 29, 2012, at The Boathouse at Central Park. Individual tickets are $125, and sponsorships ranging from $500 through $25,000 are available. For details, contact Steven Williams at swilliams@diffa.org, (212) 727-3100.

Each year, Gift for Life hosts events throughout the U.S. benefitting DIFFA. The primary mission of Gift For Life and DIFFA is to eradicate the AIDS pandemic in the U.S. Working together, Gift for Life and DIFFA will continue to raise funds for HIV/AIDS service and education programs. For additional information please visit www.giftforlife.org. Follow Gift for Life’s efforts via their free e-newsletter, available athttp://www.giftforlife.org/about_gfl/press-releases-and-newsletters/.

ABOUT GIFT FOR LIFE
Gift for Life, the gift, home décor and stationery industry’s volunteer group raising funds for AIDS assistance and research through DIFFA: Design Industry Foundation Fighting AIDS, was founded in 1992. Since then, Gift for Life has raised nearly $5 million through special events, cause-related marketing, promotions, and from corporate and individual donations. www.giftforlife.org

ABOUT DIFFA
DIFFA: Design Industries Foundation Fighting AIDS is one of the largest funders of HIV/AIDS service and education programs in the U.S. Since its founding in 1984, DIFFA has mobilized the immense resources of the design communities to provide more than $38 million to hundreds of AIDS organizations nationwide. www.diffa.org

ABOUT ONE KINGS LANE
One Kings Lane is the leading flash sales site for the home market, offering members access to spectacular designer home décor, furnishings, accessories, and gifts – at prices up to 70% off retail. One Kings Lane works directly with leading home brands to bring the very best products at exceptional prices to its members — every day of the week. One Kings Lane also partners with top designers, decorators and industry insiders to deliver content that inspires, enlightens and informs. www.onekingslane.com

ABOUT NYIGF
NYIGF is the nation’s premier gift, home and lifestyle marketplace, with 2,800+ exhibiting companies featuring an extraordinary breadth and depth of design-driven home fashion products and complementary giftware. Some 35,000 attendees from all 50 states and more than 85 countries worldwide are expected. www.nyigf.com