Jun 18, 2012

Papyrus Opens Wellesley Location

Brenda Mascaro, Zone Vice-President of Schurman Retail Group, today announced that PAPYRUS has opened its first location in Wellesley, Massachusetts. Located at 61 Central Street, the store carries the complete PAPYRUS collection as well as the newly launched NIQUEA.D boutique, which features jewelry, accessories, and gifts.

“Our new location in Wellesley adds to our collection of nine locations in Massachusetts. The overwhelming response from our customers frequenting our Chestnut Hill and Newton locations was most encouraging, telling us a quaint street-front location in nearby Wellesley would add an element of convenience for our customers,” said Mascaro. “Shoppers can enjoy browsing all the PAPYRUS products that we are known for, as well as our fabulous new collection of NIQUEA.D products that include collectable greeting cards, luxurious private-label candles, opulent jewelry and eclectic fashion accessories”

The 1096-square foot store features the acclaimed “Hummingbird” design that is featured in 171 stores nationwide, and is known for unique cards, stationery and gifts, as well as personalized wrapping services. The brand is also known for highly skilled sales consultants to meet all costumers’ social design needs. Store hours are 10 am to 6 pm Monday through Saturday, 12 pm to 5 pm Sunday, and can be reached by calling 781.235.1604. Product and press requests can be submitted by contacting Traci Coulter at traci@tcopr.com or 323.951.9246

ABOUT PAPYRUS:
PAPYRUS has 180 locations in the United States and Canada. It was founded in the family kitchen of Marcel and Margrit Schurman in 1950 in the San Francisco Bay area. The brand name originates from the earliest form of paper created from the PAPYRUS plant. PAPYRUS has become a favorite retail destination for elegant, fun, and intimate cards for any occasion. PAPYRUS products create and celebrate special moments in people’s lives. PAPYRUS recently expanded to open unique shop-in-shop boutiques within its stores, featuring NIQUEA.D gifts. NIQUEA.D features irresistible treasures that blend old world charm and new world glamour. For more information on PAPYRUS and NIQUEA.D, please visit PAPYRUS and NIQUEA.D.

ABOUT SCHURMAN RETAIL GROUP:
Schurman Retail Group is the largest privately held specialty retailer of personal expression products in North America. Established in 1950 as an importer of European paper products, the company now comprises a dynamic family of more than 400 retail stores and four retail brands: PAPYRUS, NIQUEA.D, Carlton Cards and American Greetings.