Feb 1, 2008

The Pet Set Stationery Collection Returns to the National Stationery Show a Success

New York, New York – The Pet Set, has confirmed its participation in the National Stationery Show, running May 20-23 2007, at the Javits Convention Center in New York, New York. The Pet Set will display the entire The Pet Set Stationery Collection of greeting cards, social stationery, invitations and more.

The Pet Set – an award-winning line of high-end stationery and greeting cards for dogs — will debut its entire collection at the National Stationery Show this May.

The Pet Set, launched in 2005, was created in the tradition of such luxury stationers as Smythson of Bond Street and Mrs. John L. Strong – featuring hand painted illustrations, luxurious paper, sophisticated production enhancements such as embossing, and stochastic printing and just an overall presentation of refinement and luxury.

In recognition of this dedication to quality design and production, The Pet Set was awarded an International Stationery Award, The LOUIE: Judges Choice last year.

“We have created an exciting category within several traditional segments – luxury stationery featuring dogs. This may be a unique concept for gift and stationery boutiquesÖbut it is especially so for pet stores which are more apt to embrace toys, clothing and collars”, says Kim Banks, creator of The Pet Set. “Many of us certainly indulge our dogs with everything else these daysÖwhy not beautiful stationery?”

“Could there be a more sincere and a truly ‘sent from the heart’ gesture than a note that is sent with a gorgeous illustration of a dog on it?”

Each design presents dogs in a genteel, dignified and sensitive manner, with fashion, jewelry and a “tongue in snout” nod toward “the posh life” being key design and copy elements. The hallmark of the collection is its breed specific correspondence note cards.

The Pet Set Collection of over 80 products includes correspondence notes, greetings, announcements, invitations, thank you cards, gift enclosures and more. The company plans to introduce 6 new breed designs and formal writing paper in 2007.

Each card theme is presented in signature, boxed sets. The company’s focus is on sets of fine stationery, rather than individual greeting cards.

All art represents either breed-specific representations of dogs, or social scenes and sentiments of dogs and their owners. All greeting cards feature art and verbal sentiments on the front and inside of each card. Correspondence notes and gift enclosures are blank inside.

Retail pricing ranges from $10.00 – $24.00. The Pet Set is sold in fine gift and pet boutiques across the U.S. and Canada and at The-PetSet.com.

All products are produced and fulfilled in the U.S.

For more information on specific products, pricing and images, please visit the-petset.com, call 201-225-1307 or send an email to: kim.banks@the-petset.com.