Aug 18, 2009
Pop-Up Stores Fill Vacant Space, Create A Win/Win Model In A Down MarketBy Elaine MisonzhnikRetailTrafficMag.com

At a time when retail landlords are struggling with record vacancies, a novel sales strategy employed by some tenants is helping them fill the gaps and earn some additional rental income. Pop-up stores, which allow a retailer to sign a temporary lease lasting anywhere from two months to six months, have traditionally been scoffed at by mall and shopping center owners who could take their pick of permanent tenants. But in today’s environment, with retailers wary of new store openings, pop-ups are becoming a hot new trend and landlords are finding it suits them just fine.

“I am seeing more and more retailers testing out a temporary location, rather than locking into a long-term [lease],” says Jerry Welkis, partner with Welco Realty, Inc., a New Rochelle, N.Y.-based brokerage firm and member of the national X Team retail services network. “It’s a win/win kind of thing, because if a landlord has vacant space, he can get good tenants in and then get them out when he needs them out, and get some income as well.”

Earlier this year, casual apparel seller Gap Inc. secured temporary locations in Los Angeles and New York City to market its new product line, 1969 Premium Jeans. The stores will remain open through September. Luxury seller Gucci is planning to launch a traveling sneaker store in October, which will debut in New York City, move on to Miami and eventually appear in London, Berlin, Paris, Hong Kong and Tokyo, among other cities.

Meanwhile, this holiday shopping season, toy seller Toys “R” Us might open up to 70 pop-up stores on a national basis in markets previously occupied by defunct rival KB Toys, according to Welkis, whose firm worked with Toys “R” Us on two such locations in New Jersey. Footwear retailer Nine West has also been looking to do more pop-ups under its Bannister Shoes name. The chain uses the temporary locations to sell leftover merchandise. Target has used the strategy as well. For example, it opened up several temporary bodegas in New York City last year as a way of establishing a presence in Manhattan—where it currently operates stores.

Read complete article.




Social Connections


MineField Village is an actual minefield-infested area in Cambodia, where women didn't have many job opportunities. Until @landminedesign came along. They taught women to create these beautiful delicate pieces of jewelry out of rolled paper beads. Check out 620 in Handmade to learn more about this amazing story. @ny_now
The smells. The beauty. It's giving us all the feels. Check out @tactilecraftworks in booth 9569
There are so many amazing products in the sustainability showcase, it'll be impossible to make these award decisions
Go big or go home! @karenalweilstudio at @ny_now
These wooden signs by @featherandbirch are the bees knees! 😊 ...and what a great display by @binksandthebadhousewife !
Extra! Extra! Read all about it! Subscriptions to Gift Shop Magazine are 50% OFF for a limited time. Use coupon code “INHALF16” at checkout: http://bit.ly/1RTgk2P. Link in bio!
We ❤️ the Olympics
Tag us and you could be in the next issue! ❤️ @giftshop_magazine @caddywampusonmackinac
Bloomingville butter dish and Accent Decor eyelash vases are right at home in a delightful mix of vintage and new at Bailey & James. @baileyandjames @bloomingvilleus @accentdecorinc
Happy Tuesday
Repost from @tomkatstudio Happy National Watermelon Day!! 🍉 We hope your day is super sweet! NEW darling watermelon party supplies in the TomKat Shop? 🍉🍉🍉 tomkatstudio.com
As seen at ...write down your blessings on the feathers and put them in @turkeyonthetable to read through and share the thankfulness

Upcoming Trade Shows

August 27, 2016 - August 30, 2016

Messe Frankfurt Tendence

Frankfurt,
August 28, 2016 - August 29, 2016

Louisville Gift Show (Summer)

Shepherdsville, KY
September 2, 2016 - September 6, 2016

Maison & Objet Paris

Paris,
September 4, 2016 - September 7, 2016

International Autumn Fair

Birmingham,
September 7, 2016 - September 9, 2016

Tokyo International Gift Show

Tokyo,
75 Applewood Drive, Suite A
PO Box 128
Sparta, MI 49345
616.887.9008
Summer 2016
Interested in reading the print edition of Gift Shop? Preview our digital edition »

Get one year of Gift Shop in both print and digital editions for just $30.

Subscribe Today »

website development by deyo designs