May 16, 2014

Recording 144,000+ Visitors in its Last Edition, Ambiente – The World’s Most Important Consumer Goods Trade Fair Now Sets Eyes on India

Messe Frankfurt, in partnership with the Export Promotion Council for Handicrafts (EPCH), is proud to announce the launch of Ambiente India, one of the largest and most successful global marketing platforms for the Interior Decor and Home Accessories market in the world. Acknowledged by the global industry players as a vital destination for manufacturers, interior designers, architects and suppliers to source home décor and interior accessories and products, the trade fair’s launch is scheduled alongside Heimtextil India from 19 – 21 June 2014, at Pragati Maidan in the nation’s capital.

Mr Raj Manek, Managing Director, Messe Frankfurt India stated: “Bringing Ambiente to India is an attempt to create a business-oriented networking platform for India’s home décor and interior accessories market. The show will be an ideal stage for companies looking at presenting their new collections and developing contacts. Coupled with Heimtextil India, the trade fair will provide interior designers, architects and retail chains in India the perfect opportunity to explore next season’s trends with a comprehensive arena for business, networking, and inspiration.”

The exposure to global lifestyles has created a conscious desire among Indians for Luxury living. Moreover, the trend of branded luxury residences and customers’ willingness to splurge on premium products has led to this growth. As per a report published by BRICdata reports, Indian interior products market is expected to grow at the fastest CAGR of 11.34% amongst the BRIC nations. Indian consumer’s evolving tastes and lifestyles are majorly affecting India‘s interior products industry figures which is expected to reach $48.5 billion by 2016.

Catering to the consumer needs of this nouveau-Indian, Ambiente India will showcase a diverse range of products, separated into the three clearly structured categories of Dining, Giving and Living. In the Dining section, buyers will discover new and leading brands showcasing innovations in the areas of table, kitchen and household, including glass, porcelain, ceramics, crystal, silverware, fine metal ware and modern designs in plastic. The Giving section will hold everything, from limited edition gifts, stationery and decorations to beauty and bath accessories. International furnishing ideas, avant-garde design, home accessories and decorations for indoors and outdoors will be found in the Living section.

At the recently concluded edition of Ambiente in Frankfurt, Indian companies presented an artistic palette of products and handicrafts represented by 400+ leading Indian brands spread across a massive 11000 sqm of space. This indicates the pressing need to bring the exhibition to India. Exhibitors and visitors were impressed with the quality of products on display as well as getting hands on information on the international Home Décor trends. Ambiente enabled exhibitors to create a networking base with 144,000 buyers from 161 countries and interact with industry professionals.

With over 10 decades of expertise in organising trade fairs across the globe combined with Messe Frankfurt’s reputation in delivering a serious business platform, Ambiente India’s debut in India is set to attract a creative mix of industry professionals, interior designers, decorators, architects, wholesalers, retailers, and modern traders as visitors; and will prove an ideal destination for networking, knowledge sharing, and identifying opportunities and avenues for future business prospects.

On extending support to this important consumer goods trade fair, Mr Rakesh Kumar, Executive Director, EPCH said: “We are pleased to partner with Messe Frankfurt for Ambiente India and feel that it will present a perfect setup for all companies looking at developing a business network in India’s home interiors and accessories market. India’s changing culture, rising income levels and the growth of hospitality business is fuelling growth for the Interior products industry like never before and it is the perfect time for Ambiente to make its debut.“

Strategically scheduled at a time when the industry, from small order retail traders through to large volume buyers, will be looking to source products for India’s festive seasons; Ambiente will certainly add business cheer in the Indian Retail sector.

To know more about Ambiente India 2014, please visit Event Website: www.ambiente-india.in