Jun 10, 2009

Reeves International, Inc., to Introduce Four New Lines at Astra

Pequannock, NJ – Reeves International, Inc., parent company of Breyer Animal Creations®, announced today that it will be introducing four new product lines at the American Specialty Toy Retailing Association (ASTRA) Marketplace to be held June 14-17, 2009 in St. Paul, Minn. Making their American debut at the ASTRA show under Reeves’ distribution will be AquaPlay®, Enchantmints™, Geomag™ Kids and Gbaby by Geomag™, and WWF® – Games by Terra™.

Reeves, founded in 1946 as an importer of fine European “carriage trade” toys, is known for its toy distribution and sales network. Reeves acquired Breyer Animal Creations® in 1984, developing it into the world’s best-selling brand of equine-themed toys and collectibles, one that today includes licensing partnerships with such brands as Scholastic, Macmillan Publishing and The Saddle Club™. Breyer is also distributed in the U.K., Europe, Australia, New Zealand and Asia.

“I am delighted to be able to introduce these fine brands to our wonderful retailers attending ASTRA, America’s premiere specialty toy show,” said Anthony Fleischmann, President of Reeves International, Inc. “These are exceptional products from exceptional companies that will be a welcome addition to toy and gift stores everywhere. These products are well-designed, well-made and offer true value and imaginative play. We’re very proud to be introducing products of this quality to the market and to be working with companies who share our values and commitment to fun and wholesome child play. “

Reeves will become the exclusive North American distributor for the following:

AquaPlay® – The Original Water Play and Learn System. With its flexible, modular and extendable canal systems and accessories, children can enjoy hours of water and bath-time play! Swedish design and quality are hallmarks of the AquaPlay system.

Enchantmints™ – Playthings of beauty, truth, and goodness! Enchantmints nourishes children’s imagination with exquisitely illustrated keepsake boxes, musical treasure boxes, decorative mirrors, and more in well-loved themes like Ballerinas, Thumbelina, Fairies and of course, horses.

Geomag™ Kids – The patented, original Swiss made Magnetic Construction System! Magnetic rods combined with spheres transform into thousands of geometric forms; add panels and the universe of possibilities expands exponentially!

Gbaby by Geomag™ – Ergonomic shapes help infants develop their motor and sensory skills. Fun-and-easy stacking and rattle sounds are created by the magical magnetism. Great as a bath toy and the colorful animal forms also serve as teethers. For infants from 10 months and up!

WWF® – Games by Terra™ – Under license of the largest multinational conservation organization in the world, the World Wildlife Fund, Terra Toys introduces the Wildlife Conservation Collection.  These classic, timeless, family-friendly games and puzzles are made from sustainable materials, incorporating 19 endangered species and their habitats that are currently under protection.

Retailers can find the new lines at the Reeves International, Inc. booth # 256 at ASTRA, as well as the Dallas, Massachusetts, Atlanta, Seattle, and New York Gift Shows and October Toy Fair. Contact Reeves’ extensive network of specialty sales representatives who will be representing these lines.

About Reeves International, Inc.
Reeves International, Inc., Pequannock, NJ, is a privately-held New Jersey corporation with offices in New Jersey and Hong Kong. Reeves International was founded by Swiss entrepreneur Werner J. Fleischmann in 1946. Reeves International entered the toy industry as the U.S. distributor of fine European toys and collectibles, such as Steiff®, Corgi® and Britains®, to toy specialty stores and fine department stores, where it earned an outstanding reputation for sales, distribution and marketing. Reeves acquired the Breyer Animal Creations® brand in 1984 which it built into the world’s best-selling brand of equestrian themed toys and collectibles with distribution in the U.K and Europe, Australia and New Zealand and Asia. Reeves International also owns Bosun Boats® and The Big Dig®. In 1998, Anthony Fleischmann, purchased Reeves International, Inc., from his father Werner Fleischmann. Today, Reeves International operates both as a manufacturer and distributor, specializing in high quality toys and collectibles for the toy and gift trade.