May 18, 2017
Renowned designer Catalina Estrada partners with Hallmark

Jewel Branding & Licensing, Catalina Estrada’s North American licensing agent, and Edebe Licensing her global agent, are excited to announce Catalina’s most recent licensing partnership with Hallmark Cards, Inc. for an extensive line of Catalina Estrada branded stationery, gift products and accessories.

Hallmark debuted a stunning Catalina Estrada collection for Mother’s Day 2017 this month backed with extensive social media and PR efforts for this special holiday and beyond. Consumers can’t get enough of Catalina’s refreshing and colorful designs on a wealth of products including umbrellas, totes, scarves, bracelets, cards, gift bags, and paper weights.

Products are sold online at Hallmark.com and at Hallmark Gold Crown stores across the USA and in select international territories.

“We are thrilled to be partnering with Catalina Estrada on this inspired collection” said Maria Vopat Shadid, licensing account executive. “Catalina’s joyful and intricate art has a universal appeal that is perfect for honoring mom and the special women in our lives at Mother’s Day.”

“I absolutely loved working with Hallmark on this beautiful collaboration” said Catalina Estrada. “Lending my art to products that bring a smile to people and spread love and beauty is what my brand is all about and Hallmark brought that to life perfectly in this unique collection full of inspiration and color.”

The brand is building powerful momentum in the USA with recent high profile licenses including Hallmark, Bed Bath and Beyond debuting a Catalina Estrada bedding collection this month and Bradford Exchange who launched exquisite collectibles featuring her striking art.

Catalina Estrada is a renowned Colombian designer whose bold designs are inspired by the vibrant

colors and power of Latin American folklore and nature. She has successfully collaborated with global

brands including Coca Cola, Nike, Levis, Paul Smith, Microsoft and others. With optimism as the brand’s motto and at the core of each whimsical creation, Catalina Estrada reaches and engages a sophisticated female and Hispanic audience.

Categories available for licensing include fashion accessories, apparel, gift, and home décor. Visit Jewel Branding’s booth (H94) at Licensing Expo to learn more about this exciting brand and licensing program.




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