Jan 25, 2012

Safari Ltd. Leads the Industry in Authentic, Hand-Painted Replicas for Nearly Three Decades

Safari Ltd.®, one of the leaders in authentic toy replica collectables, is excited to be celebrating 30 years of bringing educational toys and one-of-a-kind models to children and educators all over the world.

What began as an educational toy company run out of founders’ Bernard and Rosemarie Rubel’s apartment, is now one of the leading manufactures and worldwide distributors of replica collectables, with the largest variety of model themes and sizes in the industry.

It all started when the Rubels were vacationing in Germany and discovered an educational game about endangered species in a gift shop in Munich. They thought it would be a great idea to translate it into English and sell it to zoos, museums and other educational facilities in the United States.

Now, 30 years and thousands of successful products later, Safari Ltd.® continues the commitment of educating children about the earth and its creatures with a wide selection of hand-painted collectables and educational information in English, Spanish, French, German and Italian, making it easy for children all over the globe to learn from its products.

In 2004, Bernard and Rosemarie’s daughter Ramona Pariente took over the company, bringing this long-standing family business into the 21st century with new leadership and fresh ideas, establishing a new level of excellence in replica design without forgetting the fundamental mission of educating children.

Safari Ltd.® collaborations with the Carnegie Museum of Natural History in Pittsburgh and the Monterey Bay Aquarium in Monterey, California also help the company lead the industry in replica design and produce some of the highest quality scale-model replicas in the world.

Safari Ltd.® will also be showcasing it’s amazing replicas at the Toy Industry Association’s Toy Fair 2012 Feb. 12-15 in New York.

If you are interested in featuring Safari Ltd.® and any of its exceptional educational toys, feel free to contact me at sandy@mediamaison.com or at 212-799-6100.