Dec 7, 2011

SARO Expands, Relocates Showroom at Winter 2012 Gift+Home at Las Vegas Market

World Market Center Las Vegas announced today that SARO has nearly doubled their showroom space for the upcoming Winter 2012 Gift+Home at Las Vegas Market, Jan. 30 – Feb. 3, 2012.

The manufacturer and importer of linens, accessories, tabletop and gift has signed a multi-year deal for a more than 4,000 square foot showroom in Building C, Suite C-804.

“We’re thrilled to have expanded our Las Vegas showroom by 100 percent to better serve our company’s growing customer base,” said Kev Kalenderian, president of SARO. “This expansion will give us more space to continue growing into new categories such as home accents, furniture, faux botanicals, fashion accessories, gift items and more. It will enable our buyers to have a more memorable experience, and inspire them to indulge their senses, dress their tables and homes, and adorn themselves.”

SARO was established in 1981 to fulfill the growing demand for handmade decorative lace accessories. Over the years, the SARO family of employees has built a thriving business on the principles of quality, value, selection, service and price.

Throughout the years, the SARO line has become more sophisticated and the designs have exploded in variety. Traditional home textiles in delicate laces in the European tradition are still the basis of the SARO line, but the addition of a multitude of contemporary textiles in varied textures, spanning the wide range from napkin rings to table throws to bedcovers, supplement the selection of textiles into full collections. SARO’s nationwide showrooms can only attempt to house this large variety of choices, making the expansion a natural progression. The semi-annual catalog of 276 pages is updated closely to reflect the changing trends and the globalization of the market.

Registration for Winter 2012 Gift+Home at Las Vegas Market is now open. Attendees are able to register online at GiftandHomelv.com and take advantage of discounted hotel rates at some of Las Vegas’ best hotels, both on and off the Strip, through the Gift+Home website.

For more information on SARO, visit SARO.com. For more information on Las Vegas Market, visit LasVegasMarket.com.

About World Market Center Las Vegas
World Market Center Las Vegas is an integrated home and hospitality contract furnishings showroom and trade complex. The campus showcases furniture, decorative accessories, gift, lighting, area rugs, home textiles and related segments, as well as the Las Vegas Design Center open daily to consumers and designers. For more information on World Market Center Las Vegas and its trade shows including the bi-annual Las Vegas Market and Gift+Home, visit www.wmclv.com. Find us on Facebook and Twitter.

World Market Center Las Vegas is a property of International Market Centers, L.P. (IMC), the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. International Market Centers owns and operates 11.5 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries. For more information on IMC, visit imcenters.com.