Feb 21, 2013

Sasa Demarle Celebrates 20 Years in North America in 2013

Sasa Demarle® celebrates its 20th anniversary in the North American market in 2013 with appreciation for its retail partners and with creative new product introductions that allow home baking enthusiasts to build their Silpat® and Sil-Eco® collections. A new 20th anniversary logo will be used throughout the year.

“Over the last two decades, we’ve seen retailers and consumers alike embracing the Silpat® brand of eco-friendly silicone baking mats that allow home cooks to bake like professional baking chefs. The addition of our Sil-Eco® line has further broadened the franchise. The growing appreciation of fine food, and the growing interest in eco-friendly, money-saving products, have contributed to our success, along with the merchandising support of our retail partners,” said Lisa Meyer, Vice President of Sasa Demarle.

The company was founded in northern France in 1965 by M. Guy Demarle, an experienced baker looking for a better way to make baguette bread. He invented the first nonstick baguette baking trays with silicone coatings, ushering in a new era in professional and home bakeware. Then he invented the original Silpat®, the eco-friendly silicone baking mat that offers superior stick resistance, even with the most delicate of pastries.

In 1993, the company opened a U.S. office in Cranbury, New Jersey, to bring Silpat® to the North American market. The Silpat® and Sil-Eco® line now includes 24 SKUs. Three new Silpat® products will be introduced at the 2013 Home & Housewares Show: Silpat® Entremet, Silpat® Cookie and Silpat® Macaroon.

For more information, visit www.silpat.com or www.sil-eco.com, or visit booth #S1449 at the International Home & Housewares Show in Chicago.

PR Contact: Sarah Sims, Kristyn Fuller

Field Marketing & Media, 713-869-1856

info@fieldmm.com

Sasa Demarle Inc: 609-395-0219

www.silpat.com, www.sil-eco.com