Feb 21, 2014
Seven Favorite Things: Legion + Q&A With The OwnerBy Lily Ko7X7.com

San Francisco, CA – Nestled between Chinatown and FiDi, the few-months-old boutique Legion adds new flare to the hood as a welcome haven for tourists and locals alike. For owner Sydney Pfaff, it’s an exciting first retail venture after working for years as a local writer (she even did a tour with 7×7).

The narrow interior is thoughtfully designed with minimal decor. Popping out from the bright yellow and white walls are a mix of hard-to-find and local lines, including Kaarem, Kathryn McCarron and Lotfi.

Two-parts women’s wear to one-part gift shop, in addition to enviable soft goods, we loved the refined selection of ceramics and books, too. Feeling, smelling and looking amazing, every piece seems to charm the senses.

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In the Spring 2024 Editor's Letter, Carly McFadden bids farewell to two beloved faces at the magazine — Julie McCallum Packard and Abby Kleckler McGarry — and looks ahead to a bright future for the remainder of 2024 and beyond. Read the column here: giftshopmag.com/article/from-the-editor-new-ventures/📸: Photo by Gift Shop Plus staff. ... See MoreSee Less
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