Oct 30, 2012

Sloane Ranger Appoints HAP Consulting to Extend Brand through New Licensing Initiatives

Sloane Ranger, a leader in preppy style, has entered into an exclusive licensing agreement with boutique NYC licensing agency HAP Consulting.

Sloane Ranger is rapidly growing its consumer base by offering its Prepster American counterparts a modern and trend forward take on classic and iconic styles.

“With a modern take on classic British prep we will bring the Sloane Ranger lifestyle to the American public,” says Maureen Lorr Schmidt, CCO of Sloane Ranger.

HAP Consulting is widely recognized for transforming brands into lifestyle destinations. They will be responsible for managing the licensing roll out of the Sloane Ranger brand across a wide range of product categories including apparel, personal accessories, back to campus and home furnishings.

“We feel that HAP Consulting understands the unique opportunity with the Sloane Ranger brand. This is a brand that will be able to sit with iconic brands like Ralph Lauren, Lilly Pulitzer and Tommy Hilfiger. HAP’s track record speaks for itself,” says Jamie Chauss, CEO of Sloane Ranger.