Nov 8, 2011
Consumers Find Big Incentives to Shop Small as Countdown to Small Business Saturday BeginsBy Reuters.com

With the holiday season just weeks away, shoppers are finding incentives to support small retailers on Small Business Saturday. Small Business Saturday, which falls between Black Friday and Cyber Monday, is fast becoming the ceremonial kick-off to the holiday season for small, independently-owned businesses.

Consumers will be able to support small businesses in their communities while cashing in on some amazing deals. Small businesses around the country are offering special promotions, hosting events and finding ways to reward their customers. American Express is offering a $25 statement credit to a limited number of Cardmembers who pre-register their eligible American Express Card on www.facebook.com/SmallBusinessSaturday, and then spend at least $25 at a small business on Small Business Saturday with their registered Card. And FedEx distributed 40,000 $25 Shop-Small-branded gift cards through www.facebook.com/Fedex, to drive more business to small retailers on Small Business Saturday. The gift cards were snapped up in less than one hour.

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