Nov 20, 2011

Small Business Saturday Hits Its StrideBy Laurie KulikowskiTheStreet.com

New York – In six days, thousands of small businesses across the U.S. that take the American Express(AXP_) card will promote Small Business Saturday — an initiative meant to rival big-box retailers vying for consumer dollars on Black Friday and Cyber Monday as the holiday season kicks into full gear.

This is the second year American Express is running the promotion meant to encourage consumers to shop — hopefully by using their American Express cards — in locally owned, non-chain stores. But this year the initiative has seen significant expansion, a foreshadowing of the potential of this growing movement.

Small Business Saturday was created last year by American Express in response to what the company says is businesses’ most pressing need: more customers.

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