Dec 2, 2012
Small Toy Stores Stick With the Tried and TrueBy Priyanka Dayal McCluskeyTelegram.com

Worcester, MA – Betsy Madson is happy to show customers around her toy store. She will point out the new items and make gift recommendations.

Just don’t ask her about this season’s hottest toys.

“It’s kind of the antithesis of how I structure my store,” said Ms. Madson, owner of Classic Toy Shop on Worcester’s Park Avenue. “I don’t buy something because it’s popular. … We sell more perennial favorites.”

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