Jul 15, 2008
Stirrings Twists Up Summer Celebrations with a New, Super-Fruit Enhanced Lemonade

FALL RIVER, MASS. — Stirrings, the leading innovative cocktailing brand, is introducing the first super-premium, shelf stable, all-natural Lemonade Mixer.

Made with real lemon, Acai and white cranberry juices and sweetened with agave nectar, Stirrings’ newest mixer makes it easy to create farm-stand style lemonade cocktails all summer long. This mixer is also very versatile, lending itself to all-natural cocktails and refreshing non-alcoholic mocktails.

Inspired by classic American summers, Stirrings has added a unique super-fruit twist to their Lemonade for a perfectly refreshing sweet-tart taste. For a basic lemonade cocktail, just mix three parts Stirrings Lemonade to one part vodka for an all-natural and iconic summer drink in seconds. Summer entertaining has never been easier or tasted better.

“We are seeing lemonade and lemonade-based cocktails emerge as one of the hottest trends this year,” says Mauro Pennella, Stirrings’ Chief Marketing Officer. “By creating a lemonade that also hits on the super-fruit trend and offers our signature quality and simplicity we will appeal to the consumer on multiple levels.”

As with all of Stirrings’ products, the Lemonade Mixer highlights the company’s philosophy that “better ingredients make simply better cocktails.” The product is made with the finest all-natural lemon juice, Acai and white cranberry juices, cane sugar and triple-filtered water to guarantee a delicious cocktail every time. Stirrings Lemonade Mixer will retail for $10 on stirrings.com and at retailers nationwide and will begin shipping in July 2008.

About Stirrings
Established in Nantucket in 1997, Stirrings is the world leader in premium all-natural cocktail mixers – sold in over 32 countries. An innovative company, Stirrings redefines the way people enjoy cocktails in all occasions, by the magic of its simplicity and its superior ingredients. Stirrings uses the finest real fruit juice, triple-filtered water and cane sugar to create a diverse collection of super- and ultra-premium Cocktail Mixers, Rimmer brand cocktail garnishes, Bar Ingredients and Cocktail Sodas. Stirrings’ products are perfect for stylish as well as casual entertaining, allowing anyone to create restaurant-quality, cutting-edge cocktails at home, and giving bartenders and professional mixologists a superior palette to work with. Find Stirrings at select gourmet specialty stores and liquor stores, lifestyle emporiums, fine dining and drinking establishments, and online. For more information and tips on creating your own magic, visit www.stirrings.com.


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