Jun 1, 2017
Sweet Shop USA is 2017 sofi Gold winner

 

Sweet Shop USA’s Goji Berry Coconut Crunch Bar has won the Specialty Food Association’s 2017 sofi Gold Award in the Chocolate Milk & White Category.

A sofi award is the ultimate honor in the $127 billion specialty food industry. “sofi” stands for Specialty Outstanding Food Innovation and represents the best of the best from members of the Specialty Food Association.

“We are honored Sweet Shop USA has won a coveted sofi™ Award for our White Chocolate Goji Berry Coconut Crunch bar,” said Michael Moss, president and owner of Sweet Shop USA. “The bar is delicious and all-natural, featuring an elite collection of curated organic ingredients including pumpkin seeds, almonds, toasted coconut, and flavorful goji berries.”

The Goji Berry Coconut Crunch Bar was one of only 39 gold winners selected from over 3,000 entries from a record 875 member companies. Every entry was carefully assessed by a national panel of 62 specialty food experts, which included chefs, culinary experts, academics, food writers and category buyers. The fares were then judged on ingredient quality, blind taste tests, flavor, appearance, texture and aroma.

“A sofi means that the winning product and the people behind it, have arrived,” said Specialty Food Association president, Phil Kafarakis. “This year’s winners represent a devotion to excellence and innovation in specialty food that continues to fuel our industry, excite consumers and expand retail offerings around the world.”

The sofi Awards are open to members of the Specialty Food Association, a not-for-profit trade association established in 1952 for food artisans, importers and entrepreneurs with more than 3,400 members in the U.S. and abroad. For more information on the association and its Fancy Food Shows, go to specialtyfood.com.




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