Mar 12, 2014

The Cookware Company and Furi Debut Partnerships With Country Icon and Food Network Star Trisha Yearwood

The quintessential southern charm of Trisha Yearwood, country icon, Food Network star and bestselling cookbook author will soon be experienced in home and professional kitchens all across America. Yearwood is partnering with The Cookware CompanyTM www.cookware-co.com, breakthrough healthy ceramic non-stick cookware, for Cookware and Kitchen Gadgets and Füri®, innovative designed and patented Kitchen Cutlery and Sharpeners.

Yearwood’s vision has come to life as she extends her brand for the first time into the Consumer Products categories by partnering with two innovative global housewares companies: The Cookware Company and Füri®. There will be 58 skus across cookware, cutlery and sharpening systems.

Cookware and Kitchen Accessories

The new collection from The Cookware Company is called Precious Metals, featuring ranges in the following color waves: Copper, Silver and Titanium. The collection is available with two types of handles: stainless steel or phenolic bakelite.

Precious Metals is equipped with several benefits, thanks to ThermolonTM ceramic non-stick coating:

• No use of perfluorooctanoic acid (PFOA) or silicone polyester coating

• Contains no lead or cadmium

• Heat resistant up to 850°F with no blistering or release of toxic fumes

• Simple clean-up

• Even heat distribution



“I have been using GreenPan for several years, and I’m simply a fan. That’s why I’m extremely excited to be partnering with their parent company, The Cookware Company, on my own line of quality products,” says Yearwood. “The ceramic non- stick technology is unparalleled and affordably priced. Eco-friendly, user friendly, dishwasher safe, and beautiful to boot. What more could a busy cook want?”

The collection will include 36 total skus with a variety of sets, frypans and specialty pieces (jumbo sauté pans, oval fish pans). Prices and locations to be released at a later date. The Precious Metals Collection will launch for consumer purchase in September 2014.

Cutlery and Sharpening Systems

The new collection from Füri® will launch with 22 skus, consisting of two different ranges, Trisha Yearwood by Füri® Professional and Trisha Yearwood by Füri® Essentials along with the Trisha Yearwood Diamond Fingers® sharpening technology.

The knives and sharpener ranges are created with cutting edge innovation featuring:

 The patented unique designed handle shape reduces hand slip towards the blade and hand fatigue

 Quality construction delivering a perfect combination of strength, weight and balance

 Extremely sharp blade edges honed to the ideal shape that are designed to be sharpened exclusively with the Trisha Yearwood Diamond Fingers® sharpener.

 Sharpeners are easy to use, compact, versatile and achieves professional results due to the revolutionary design of the patented Diamond Fingers®.

“You can never underestimate the importance of good knives in your kitchen! I am excited to create a range of knives by Furi that make cooking effortless. They are lightweight, fit comfortably in my hand, and do the job with ease. The amazing Diamond Fingers sharpener keeps my knives sharp and ready to work.,” says Yearwood.

Prices and retailer locations to be released at a later date, with the ranges launching for consumer purchase in September 2014.

The collaborations between Trisha Yearwood, The Cookware Company and Füri® were structured by ACI Licensing, 12100 Wilshire Blvd., 8th Floor, Los Angeles, CA 90025, 310-806-9481.