Jan 26, 2016

The Genius of Play to unveil new spokesperson at Play Fair

The Genius of Play, a national movement to raise awareness of play’s vital role in child development, is excited to announce its presence at the inaugural Play Fair. The Genius of Play, spearheaded by the Toy Industry Association (TIA), will host its first meet and greet with their new spokesperson.

At The Genius of Play booth #354, Play Fair attendees and press will be invited to meet The Genius of Play’s newly unveiled spokesperson, Meredith Sinclair, M.Ed. Meredith is an educator, monthly columnist for Chicago Parent Magazine, and the creator of the popular website MeredithPlays.com. She is a regular Family Lifestyle contributor to the Today Show and Fox and Friends, and has appeared on The Steve Harvey Show and The Meredith Vieira Show. Harper Collins will publish Meredith’s first book “Well Played” in June 2016. Meredith will be onsite at the event to discuss The Genius of Play movement, speaking to play’s vital role in raising happier, healthier and more successful kids.

“The Genius of Play is excited to be sharing the magic of play and how important it is in the lives of kids at the inaugural Play Fair,” said Anna Yudina, TIA director of marketing communications. “The meet-and-greet with Meredith will be a great addition to Play Fair. Special activities and surprises will be presented at the Genius of Play booth, where parents and kids can learn about the developmental benefits of play and get fun play ideas to take home with them.”

Play Fair will welcome attendees for the first time at New York City’s Javits Center North on Feb. 13 and 14, 2016. The inaugural event, hosted by the TIA and LeftField Media, will offer an immersive, experience-rich event for children, parents, families, and teenage and adult collectors. With hands-on exhibits, awe-inspiring displays, dozens of toy and entertainment brands, and never-before-seen exclusives, attendees can feel, touch, and take home their favorite toys and games — and be the first to glimpse the toys of tomorrow.