Dec 31, 2010

The Elements Showcase – Fragrance Design Showcase January 30-31, 2011

Premiering January 30, 2011, The Elements Showcase presents curated offerings in the art of fragrance design. Held from January 30 to January 31, 2011, The Elements Showcase is an innovator in its field – from its custom designed space to cutting-edge fragrance installations. The Elements Showcase is the definitive new experience for established and emerging visionaries in the field of fragrance, including perfume, personal care and home ambiance.

The Elements Showcase will be held at Skylight West in Midtown Manhattan. With interiors conceptualized and designed by New York’s premier design firm Reddymade Design and a floor plan transformed by New York architect Steven Learner Studio, The Elements Showcase focuses on amalgamating the relationship between exhibitor and space, truly crafted to highlight the most innovative fragrance brands and entrepreneurs.

The showcase is organized by fragrance innovators, Frederick Bouchardy, Ulrich Lang, and entrepreneur and trade show organizer Jeff Lawson. Lawson says, “Our goal and vision is to create a stage for key companies in the fragrance industry to showcase their product lines in a format that moves away from the traditional trade show and into a more focused and artistically driven format – one that illustrates the power of fragrance and presents it in a clear and concise visual platform.”

Exhibitors at The Elements Showcase embody the most progressive players in fragrance. Participants include Santa Maria Novella, Anthousa, Baxter of California, Boadicea the Victorious, Carner Barcelona, Carthusia, DayNa Decker, DL & Company, D.S. & Durga, Duchess Marden, Eau d’Italie, Esteban, Etat Libre D’Orange, The Hype Noses, Ineke, Joya, Keiko Mecheri, Lorenzo Villoresi, Lubin, Nasomatto, Nejma, Nez a Nez, Profumi del Forte, Sage, and Ulrich Lang New York, among others.

The Elements Showcase will also include fragrance installations by Marc Atlan, Etienne de Swardt and Jean-Claude Magret, Cory Ingram, and the FIT Cosmetics & Fragrance Marketing Department.

The Advisory Board is a diverse group, including Jeff Staple, Jessica Alba, Darryl Do, Robin Coe-Hutsching, Melissa Green, Angela Creasy, Francois Duquesne, and more.

The Elements Showcase will simulate dynamic partnerships among influential exhibitors, elite buyers, key media, and industry insiders. The Elements Showcase offers an opportunity to connect with the best brands and to develop and grow your business.

For more information about The Elements Showcase, please visit: www.elements-showcase.com