Dec 5, 2012

“The Heart of the Mart” Returns to the 12th Floor of Building 2 at Atlanta’s AmericasMart this January

More than 20 years ago, Building 2, Floor 12 of Atlanta’s AmericasMart was one of the first gift floors in the building. It was known as “The Heart of the Mart” and featured many of the industry’s finest gift companies. In recent years, Building 2 has grown significantly, now offering 18 floors of gift and home décor products to retailers around the world. With the building’s rapid growth, the once popular tagline has taken a backseat to other promotions. This winter, however, many 12th floor vendors are teaming up to re-launch the charming tagline, along with a new logo and a floor party celebration on Friday, January 12 from 6PM – 8PM.

“There are so many incredible vendors on the 12th floor that we really wanted to tap into our roots and reestablish our floor as ‘The Heart of the Mart,'” said Paula Butler Kay, vice president of sales for The Butler Group, Inc. and leader of this initiative. “Our family and our team at The Butler Group, along with other 12th floor tenants, have been in the same showroom location since the early 90’s, after relocating from Building 1. Since then, we’ve watched this building transform into a spectacular venue, and we are excited to bring our floor neighbors and shoppers together to celebrate.” To make this effort special, the floor will be providing showgoers with “The Heart of the Mart”-branded items as they enter the Mart. The crescendo of this campaign will be the floor’s party on Friday, January 11, from 6PM – 8PM. Participating showrooms, like The Butler Group, Inc., Napa Home & Garden, Transpac, Inc. and Werner Frank, will be marked with signature heart balloon decorations at their doors. Inside each showroom shoppers will find refreshments, appetizers, and unbeatable specials that will only be available during the party.

In addition, the creative team at Napa Home & Garden, a new 12th floor tenant this January, developed a logo incorporating a heart with the significant numbers of two and 12, along with the “The Heart of the Mart” phrase. “Though January 2013 will be our first market in our new 12th floor showroom, we are well aware of the floor’s history. Our team is thrilled to be a part of this celebration and to be surrounded by such wonderful companies,” said KC Cunningham, president and creative director, Napa Home & Garden.

All are invited to the “The Heart of the Mart” Floor Party on Friday, January 11, from 6PM – 8PM.

Participating Building 2, Floor 12 vendors: A & B Home Group, Inc. [Ste. 1201A], Authentic Models, Inc. [Ste. 1211], The Butler Group, Inc. [Ste. 1212], Christian Art Gifts, Inc. [Ste. 1213B], D.B. Imports, LTD [Ste. 1233], Exotic Recovery, Inc. [Ste. 1239B] , Keystone [Ste. 1229B], Napa Home & Garden [Ste. 1210], Priest International [Ste. 1217A], Transpac, Inc. [Ste. 1215A], and Werner Frank, Inc [Ste. 1200].