Apr 25, 2012

The Tervis Experience Comes to Life in NYC’s NFL Pop-Up Shop

You can experience a lot of unforgettable moments in NYC, and now the NFL and Tervis have partnered to capture one of those that you can carry with you – for a lifetime. The NFL has created a Pop-Up shop, officially called the “NFL Shop at Draft” at 1095 Avenue of the Americas. Tervis will be bringing its own unforgettable Tervis ‘Experience’ to the shop April 25-28.

The Tervis debut of the fan-centric event will feature a once-in-a-lifetime opportunity for guests to personally create their very own NFL-themed tumbler by hand-picking a design, placing it inside the walls of the hugely-popular insulated drinkware and – in what promises to be five seconds of serious fun – activating the welding machine that ultrasonically seals it together right before their eyes. Designs from all 32 NFL teams will be available along with an exclusive, limited edition 2012 NFL Draft design. NFL players will also make appearances and sign the inside of the drinkware before it’s welded, making it a football fan’s ultimate lifetime memory.

“In the company’s 66-year history, this is the first time we have taken the Tervis ‘Experience’ on the road,” said Rich Kaplan, President and Chief Brand Officer at Tervis. “We are proud to partner with the NFL to allow fans to engage with both brands in such a fun, personal and unforgettable way.”

Tervis fans, or Tervo-maniacs, as they’re affectionately called, know that Tervis drinkware keeps cold drinks cold and hot drinks hot, whether watching the game at home or in the stands. The American-made drinkware is backed by a Tervis lifetime guarantee, is safe in the microwave, freezer and dishwasher, and is virtually unbreakable – making it ideal for any type of tailgating.

Join Tervis April 25-28 from 11am – 8pm and participate in this unique experience.