Feb 1, 2012
Trollbeads Launches Eye-Catching 2012 Spring Collection

Trollbeads, the original bead and bracelet Company since 1976, unveils the exquisite Spring Collection which features a wide range of new designs in sterling silver, Italian glass and 18ct gold. With a total of 33 new products, including 12 new glass beads and two new sets of earrings, the 2012 Spring Collection covers a mix of refreshing spring colors and a captivating coffee table theme.

The collection is inspired by the intricacies found in nature during the springtime. The elegant and beautiful creamy palette of the glass kit is reminiscent of the heat and scent surrounding coffee or tea and a delicious homemade cake. Additional beads offer an array of crisp green spring colours inspired by flowers in full bloom. And staying true to Trollbeads Scandinavian culture flies a silver Phenix – a bead inspired by the mythical bird. It’s almost like a fairy tale.

The collection also offers a most exquisite black Striped Onyx Kit, and the most beautiful Organic Hearts bead in silver. On top of it all, Trollbeads releases a very special new lock, Catching Hearts.

Introducing two new Trollbeads designers
New to the Trollbeads family of talented designers are Danes Lars Sögaard and Lone Løvschal. Through the years Trollbeads has become renowned for bringing in unique talent to contribute to the continuous development of ground-breaking designs that set the brand apart in the ever-evolving beaded jewellery category.

Lars Sögaard is inspired by graphic artist M.C. Escher’s work, and he works with silhouettes forming the next pattern on the bead. Lars has created three beads for the collection; Gekko, Flying Geese, and Opposites.

Lone Løvschal is originally trained as a silversmith at Danish Georg Jensen Silversmiths. She is a graduate from the Royal College of Art in London, and is now the designer behind the beautiful silver beads; Coffee Mug, Teacup and Cake Form.

Products featured (from left): Mountain Flower, Forest Anemones, Decorative Rabbit Baby, Mixed Green Armadillo, Gekko, Green Flower Tassel, Organic Hearts, Green Stripe Bubbles, Forest Flower, Phenix, Green Wave, Flying Geese, Snowdrop, Jumping Rabbit Baby, and Catching Hearts (lock).

Products featured (from left): Gold Mountain Flower, Chocolate Stripe, Coffee Mug, Ruby with silver core, Cream Armadillo, Opposites, Chocolate Dot, Nougat Flowers, Cake Form, Black Onyx bead (part of kit), Teacup, Cappuccino Flower, White Paper Fold, Mountain Flower, and Catching Hearts (lock).

About Lise Aagaard Copenhagen: The Company behind Trollbeads USA is Lise Aagaard Copenhagen. The mission is to create beautiful, imaginative jewelry and also to involve and touch people all over the world. Each piece in the Trollbeads collection has its own history, taking its inspiration from mythology, astrology, fairy tales, fauna, flora, cultural diversity, and last but certainly not least, in the familiar things of everyday living. Trollbeads products include beads on bracelets, necklaces, earrings, rings and accessories. www.Trollbeadsuniverse.com

Trollbeads Mantra: As artists, we seek to express beauty through all that is magical, mystical and whimsical in the world around us… so that others may find self-expression and enjoyment through our work. As craftsmen, we seek to create jewelry from nature’s finest and most durable materials, constructed of the highest quality… so that our work is considered the standard of excellence. As an enterprise, we seek to engage with those who share our vision, our passion and ideals, and to transact honestly with all… so that we are known as a company with a soul. www.Trollbeadsuniverse.com


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