Feb 10, 2011

Valentine’s Day attracts copious amounts of chocolate sales for local shopsBy Jeanne LyonsLSUReveille.com

Chocolate, the former dietary bad-boy that mothers told daughters to stay away from, sneaks through the backdoor every Feb. 14.

This Monday is no exception, when dieters deviate guiltlessly thanks to the romantic excuse called Valentine’s Day.

Local specialty boutiques and venders anticipate a rush of fervent shoppers buying assorted confectionery treasurers for friends, loved ones and even themselves.

Chocollage, a specialty chocolate and gift shop in Bocage Village, caters to the sweet tooth of Baton Rouge locals.

Located on 7639 Jefferson Highway, Chocollage offers a large assortment of milk and dark chocolates. The store sells Godiva truffles along with turtles, caramels and malted milk balls, just to name a few. The shop also carries many gifts appropriate for all ages, according to Katie Kekich, education senior and Chocollage employee.

Kekich said she anticipates a busy weekend because people always wait until the last minute to shop. She said the most popular items to pre-order are chocolate-covered strawberries.

“Women love chocolate all year, but this is the one day they don’t have to feel bad about eating it,” Kekich said. “Chocolate is a great Valentine’s Day gift because it’s simple, sweet and fits any price range.”

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