Jul 18, 2012

Votivo Creates a Holiday Gift Package Inspired by Focus Features’ Anna Karenina

VOTIVO, in partnership with Focus Features, celebrates the company’s bold new film version of Anna Karenina with a limited-edition collector’s travel tin and fragranced bookmark inspired by director Joe Wright’s visionary new telling of the epic love story, starring Academy Award® nominee Keira Knightley and coming to theaters November 2012.

Carefully created by Votivo’s designers, the fragrance and packaging embody the world of the classic tale. From the dark red decorative bookmark featuring key art from the movie to the small portable travel tin candle, Votivo made exclusively for Anna Karenina moves to whisk you away to 19th-century Russian high society.

Red Currant, the featured fragrance, captures the essence of Anna’s passion, inner turmoil, and romance with its sweet berry top notes and dark, musky undertones. The uniquely designed, scented bookmark offers an olfactory escape into the story with every page turn. Additionally, participating retail stores will give their customers an opportunity to participate in a sweepstakes giveaway.

This holiday gift package will be sold alongside the re-release of Leo Tolstoy’s beloved novel in select U.S. booksellers and retailers starting September 2012 for a limited engagement.

About the Film
Following their award-winning box office successes Pride & Prejudice and Atonement, Keira Knightley and acclaimed director Joe Wright have reunited for a bold, theatrical new vision of the epic story of love Anna Karenina. Adapted from Leo Tolstoy’s timeless novel by Academy Award® winner Tom Stoppard (Shakespeare in Love), the film powerfully explores the capacity for love that surges through the human heart. As Anna questions her happiness and marriage, change comes to all around her. Anna Karenina also stars Academy Award® nominee Jude Law, Aaron Taylor-Johnson, and Emmy Award® winner Kelly Macdonald. Focus Features, celebrating its 10th Anniversary in 2012, will release Anna Karenina in theaters this November.

VOTIVO
Since its inception in 1994, Votivo has built a reputation for its quality fragrances and distinctive packaging. Each Votivo product is a culmination of care and fervor—each candle is hand-wrapped, each seal is hand-pressed, and each box is hand-stamped making each product inimitable. At the heart of every Votivo candle, is a unique fragrance meticulously formulated and layered to reflect depth, richness and complexity. As one of the very first U.S. made, luxury candle lines, Votivo passionately pursues excellence in the art of candle making.

For more information, or to participate in the promotional program, please contact Rachel Sutherland at rsutherland@gracemg.com.