Retailers crack down on serial returns
Jimmy Deignan’s first time was with a $500 portable DVD player.
He bought it a few years ago at Best Buy for a Boston-to-Los Angeles flight, knowing he would return it for a full refund when he got back. More recently, in November, rather than spending $600 to rent a LCD projector for a business presentation, the Holden resident purchased one at Staples, then returned it a few days later and got his money back.
The way Deignan sees it, he is just a smart shopper: He gets the things he needs, uses them for as long as he wants, and saves money. But to retailers, this is wardrobing, a practice they say is unethical, damaging to their bottom line, and increasingly common.
Nearly two-thirds of merchants had items wardrobed in 2007, up from 56 percent the year before, the first year the National Retail Federation started tracking the trend. Merchants blame tough economic times and a “customer-is-always right” mentality gone too far. They say a growing number of shoppers feel entitled to return used items they no longer want, and probably could not afford in the first place – from costly cocktail dresses for big events to pricey plasma televisions bought exclusively to watch the Super Bowl. So, they are striking back, instituting more restrictive return policies, imposing restocking fees, and keeping a blacklist of serial wardrobers.
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