Oct 5, 2010

Warner Brothers Consumer Products Taps Pressman Toy to Introduce Board Games Inspired by Green Lantern Movie for Summer 2011

Burbank, CA – Warner Bros. Consumer Products, on behalf of DC Entertainment, announced today a deal with Pressman Toy Corporation to develop games based on Warner Bros. Pictures’ upcoming 2011 film “Green Lantern.” The movie will make its theatrical debut on June 17, 2011. Pressman Toy’s games based on the movie will be available at mass and specialty retailers nationwide in May 2011.

“‘Green Lantern’ is one of the most highly anticipated films of 2011 and Pressman is the perfect partner to develop games worthy of this fantastic property,” said Karen McTier, executive vice president, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products. “Fans of the film and of all DC Super Heroes will be thrilled by the array of offerings provided as a result of this collaboration.”

“The members of the intergalactic police force, the Green Lantern Corps, have served as super heroes for generations of children,” said Jim Pressman, president of Pressman Toy Corporation. “When we learned Warner Bros. Pictures and DC Entertainment would be bringing these action heroes to life on the big screen for the first time, we knew we wanted to join forces with Warner Bros. Consumer Products to make games that would continue the adventure at home.”

The “Green Lantern” film stars Ryan Reynolds in the title role as the newest member of the Green Lantern Corps. Each Green Lantern wears a ring that grants him superpowers, but when a new enemy threatens to destroy the balance of power in the Universe, their fate, and the fate of Earth, lie in the hands of their newest recruit, the first human ever selected: Hal Jordan. The film also stars Blake Lively, Peter Sarsgaard, Mark Strong, Angela Bassett, Tim Robbins, Temuera Morrison, Jay O. Sanders, Taika Waititi and Jon Tenney.

Pressman Toy plans to introduce a range of Green Lantern skill, action and strategy games based on the movie for kids of all ages, each retailing for under $20.

The Green Lantern Quickshot Game will allow kids to put their dexterity to the test as they load up their shooters with marbles and try to pop out the Green Lanterns.

Additional games are currently in development.

About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About DC Entertainment
DC Entertainment, home to such iconic DC Comics properties as Superman, Batman, Green Lantern, Wonder Woman, The Flash, MAD Magazine, and Fables, is a creative division charged with strategically integrating across Warner Bros. and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its superheroic characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing over 1,000 comic books, graphic novels and magazines each year, DC Comics is the largest English-language publisher of comics in the world.

About Pressman Toy Corporation
Pressman Toy Corporation, the third largest game manufacturer in the United States, was founded in 1922. The company has released many strong brands that consumers have enjoyed for generations, such as Rummikub, MASTERMIND and Tri-Ominos. One of the first companies in the industry to begin licensing popular characters and content for toys and games, Pressman Toy has created games and puzzles based on Diary of a Wimpy Kid, NCIS, The Vampire Diaries,Dinosaur Train, The Office, Seinfeld, Looney Tunes, Hello Kitty, Ben 10, and Scooby-Doo! as well as popular games shows Deal or No Deal, Who Wants to Be A Millionaire, Jeopardy! and Wheel of Fortune. Further information about Pressman Toy can be found at www.pressmantoy.com.