Jul 19, 2016

Wild Republic Brand gets new look

Wild Republic launched a new logo to align with the growth of its brand. The Wild Republic Brand has stood for nature education, inspiration and creative, adventurous fun for nearly four decades. Today, Wild Republic gets a grown up look that merges the old with the new and sets the course for continued international growth.

The original logo was launched in 1999 with its popular hanging monkey line. The Wild Republic logo was ultimately adopted to represent the company’s entire line of stuffed animals and toys.

The new logo is a vibrant orange color and features a playful yet realistic hanging monkey inside the “D” of Wild. The bold, eye-catching orange color stands for adventure, relates to nature and inspires. The new monkey highlights the company’s unique ability to provide exacting designs that capture the realism of each species in its broad range of products.

Vishnu Chandran, president of Wild Republic, said, “Our new logo is a true representation of our brand identity in every way. We weighed each element carefully to get the messaging just right. We’ve taken an important first step that emphasizes our heritage and gives our brand a fresh look.”

Wild Republic is now an internationally recognized brand providing consumers throughout the globe with a vast array of nature-inspired toys and stuffed animals. With the launch of this new logo, Wild Republic will be rolling out new and improved educational messaging and packaging to align with their mission to educate children and adults alike about the wonders of nature.