Jul 1, 2008

Woolrich Announces Picture Source as New Wall Decor Licensee

Woolrich, PA — Woolrich, Inc., the brand inspired by nature for people who enjoy an outdoor lifestyle, has partnered with Picture Source to launch a comprehensive collection of wall art. A soft launch will be held during the Las Vegas Market from July 28 to August 1, with a full-scale launch taking place in High Point in October. The art will be displayed in the Picture Source showroom in Building A, Showroom 319 in World Market Center Las Vegas.

Sharon Kepley, Licensing Manager of Home Furnishings for Woolrich, stated, “We are so happy to have Picture Source as our newest Brand Partner. The collection of art they have developed to represent the Woolrich lifestyle adds a new layer of visual richness to our home furnishings collections.”

The initial debut includes nearly 50 pieces in a full array of mediums, including paper prints, hand-hooked textiles, oils on canvas, and giclees. Botanicals, landscapes, animals, whimsical, and vintage themes make up the core of the collection. All pieces arrive framed, and many will have frame options available.

Traditional nature-inspired works abound, as well as some that hint at a more contemporary palette. Every illustration creatively and aesthetically enhances Woolrich’s extensive line of furnishings for the home. Wall art sometimes mimics windows in a room, and Woolrich wall art brings the outdoors and nostalgic views into the home.

The pieces will be available through independent retailers, home decor boutiques, furniture stores, and the designer trade beginning in early Fall 2008.

John Hoyt, president of Picture Source, added, “The success of the Woolrich brand throughout their 178-year history is admirable, and we are honored to be working with them. True to the brand essence, our collection is perfect for the nature-inspired lifestyle of the Woolrich customer and offers a unique point of view in the wall decor industry.”

About Woolrich, Inc.
In 1830 John Rich founded Woolrich in central Pennsylvania. Now celebrating 178 years, Woolrich is the authentic American brand that celebrates the outdoors with functional, durable products for outdoor enthusiasts. As the nation’s oldest continuously operating apparel and woolen fabric marketer and manufacturer, Woolrich’s heritage and experience are unparalleled. Trusted by generations of consumers, Woolrich continues the tradition with furnishings and accessories inspired by the outdoors for the home. For more information about Woolrich, visit www.woolrich.com.

About Picture Source
Founded in 1975, Picture Source is known for exclusive artwork collections tailored to support the ever-changing design trends of the residential furniture industry. Best known for being a trendsetter and innovator, their success can be attributed to an understanding of color, fashion and design. Picture Source has always been proud to guarantee their materials and workmanship, and is currently focused on a greener approach to manufacturing. With a top-notch art consulting team and custom framing capabilities, the company has recently expanded their markets to include hospitality and health care. Please visit www.picture-source.com for more information.