Jan 20, 2012

Yankee Candle Unveils Pure Radiance

The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of its new contemporary candle line, Pure Radiance. Made of a custom soy wax blend, Pure Radiance features patent-pending LumiWick™ technology. When lit this flat, all cotton ribbon wick provides a consistent burn and a wide, radiant flame. With a clean design, the line is offered in 12 new distinctive, but approachable fragrances and three sizes. Pure Radiance is available for purchase immediately in all 12 scents via www.yankeecandle.com and select specialty retailers and gift shops across the U.S. A limited selection of Pure Radiance fragrances and sizes are also available via the company’s catalog and in its Yankee Candle retail stores.

“We consistently strive to meet the needs of all of our consumers, and at times they are looking for something that fits a more contemporary décor style,” said Hope Margala Klein, senior vice president, brand, design and innovation for The Yankee Candle Company, Inc. “We are excited to introduce Pure Radiance, a brand that provides a more contemporary option without compromising on the superior fragrance and quality that Yankee Candle is known for.”

NEW PURE RADIANCE FRAGRANCES – Twelve captivating scents inspired by both blissful and relaxing moments for an exceptional candle experience. Availability: All fragrances available immediately online only; limited selection in company retail stores. Price: $10.99 MSRP, Small Vase; $22.99 MSRP, Medium Vase; $27.99 MSRP, Large Vase

After Dark™ — Enjoy an enchanted evening with this nocturnal mix of night air, garden herbs, rich woods and musk.

Emberlight™ — Bask in the glow … pine, charcoal and balsam combine to bring the warmth and comfort of the fireside.

Ice Crystal™ — Refresh and renew with this modern mix of mint leaf, eucalyptus, pine, and cedar.

Denim™ — Comfortable and casual … this carefree mix of citrus, white flowers, cedarwood and musk is as relaxed as a Sunday afternoon.

Petals — Treat yourself to flowers with this soft bouquet of sweet peas, berry blossoms and musk.

Lavender Chiffon™ — Relax and unwind with this silky, smooth, lush lavender bouquet.

Beachfront™ — Escape to a place where the air is filled with the sounds of the waves and the scents of summer blossoms. Includes notes of watery, ozone, pineapple, lotus, and coconut.

Key Lime — With sweet and tart notes of lemon, lime and vanilla cream, this scent is always upbeat and refreshing.

Nectar — Life is sweet with this warm and wonderful, sun-drenched blend of orange, pineapple, peach and mango.

Grapevine — Like a fine wine, this fruity, spicy vintage has a bouquet of berries, a touch of floral, and a hint of warm woods.

Créme Brülée — Savor the evening with this rich and creamy blend of caramelized sugar, maple and bourbon.

Cinnamon Scone — Fresh-from-the-oven fabulous … pinches of cinnamon, nutmeg, ginger, and brown sugar make this scent feel like it was baked with love.

About The Yankee Candle Company
The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry. Yankee Candle has a 41-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its products through a North American wholesale customer network of approximately 28,500 store locations; a growing base of Company owned and operated retail stores (548 Yankee Candle Stores located in 46 states as of October 1, 2011), direct mail catalogs, and its Internet website (http://www.yankeecandle.com/). Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network of approximately 5,600 store locations and distributors covering a combined 49 countries.