Sep 16, 2013

Zutano & aden + anais Partner To Create A Colorful New Collection of Muslin Swaddling Blankets and Baby Accessories

Zutano, the Vermont-based designer of children’s clothing, accessories and nursery products, and aden + anais, a market leader known for its iconic 100% cotton muslin products and so much more, announce a new design partnership that unites aden + anais’ signature breathable cotton muslin products with Zutano’s uniquely vibrant, sweet, and eye-catching designs: the Zutano “Just for aden by aden + anais” collection.

This exciting new collaboration features aden + anais’ iconic products for swaddling, feeding, and bathing, all adorned with Zutano’ s signature prints such as cars, owls, butterflies, dots, and stripes. All products are designed in the luxury and softness of 100% breathable cotton muslin. The Zutano “Just for aden” by aden + anais collection includes:

• Swaddleplus: A 4-pack of breathable, multi-use muslin blankets; aden + anais® wraps feature 100% soft and breathable muslin cotton, which provides plenty of warmth without overheating. Their generous size (44 x 44”) makes them suitable for both an infant and a toddler. They can be used as a light-weight blanket, swaddling blanket, stroller cover, nursing cover, and burp cloth.

• Burpy Bib: Form meets function in this soft, stylish and absorbent bib that can either sit comfortably on baby or used on shoulder as a burp cloth.

• Little Bib: Durable bibs with a simple snap for easy fastening, keeping baby’s clothes clean is both easy and stylish.

• Washcloth Set: Soft, colorful muslin washcloths that get even softer with every wash.

• Hooded Towel: Perfect to keep little ones warm and dry, these soft absorbent towels made of cotton terry and muslin trim makes bath time simple and fun.

Zutano, one of the most influential brands in children’s fashion and a category leader for design innovation, sees this partnership as a “perfect pairing”. “aden + anais products are on-trend and provide parents with fantastic quality,” says Michael Belenky, president of Zutano. “The results of combining our creativity has delivered a wonderful result and we are excited for babies around the world to enjoy the Zutano “Just for aden by aden + anais” collection!”

aden + anais CEO Raegan Moya-Jones says of the collection, “We are thrilled to co-launch this collaboration with Zutano and bring parents the best that both brands have to offer in one specially-designed collection.”

The Zutano “Just for aden by aden + anais collection will be sold at retailers that carry aden + anais products. Retail prices will range from $10.95 for the burpy bib to $39.95 for the swaddleplus 4-pack

For more information, visit www.zutano.com or www.adenandanais.com.