Trend Report / Summer 2015

Arrows

This trend is a real score for retailers! Aside from being visually interesting, arrows have a rich symbolism, alluding to the idea of propelling oneself out of whatever is holding one back. Rich in tribal origins, these dynamic icons always point in the right direction — in this case, toward profits. When displaying them, keep them at eye level to draw the eyes of customers where you would like them to go. Or try grouping similar product across categories together and pointing them in several directions! — Sarah Schwartz, Trends Editor



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