40 Under 40, Class of 2018

Alison Bell

Company

Merlin Entertainments Group

Job Title

U.S. Buyer

Accomplishments

Bell plays an integral part in strategic sourcing and retail buying; supply chain management; retail merchandising and replenishment; and logistics management for Merlin’s 26 North American attractions. These include four brands: Madame Tussauds wax attractions, SEA LIFE Center aquariums, LEGOLAND Discovery Centers and the San Francisco Dungeons.

She has supported the opening of 16 different attractions and has introduced a new Vendor Code of Conduct that reviews manufacture standards, safety and plastic reduction.





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