Lauren Gryniewski

Company

Old Tom Foolery / Modern Lore / Greater Goods

Job Title

owner & creative director

Accomplishments

In 2007, Gryniewski and her husband delved into the stationery world after purchasing an antique letterpress on Craigslist. They launched Old Tom Foolery and have since won six National Stationery Show LOUIE awards, including Rising Star and Most Humorous Card. In 2013, Gryniewski recognized a lack of contemporary photography in the boutique greeting card market, so she collected images from a group of talented photographers to form their second brand, Modern Lore. Also in 2013, she and her husband opened their flagship store in Minneapolis, Greater Goods. Every year the shop partners with a local organization to volunteer and give a portion of profits back to the community.

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Social Connections

Gift Shop Plus Spring 2024 has arrived, and it couldn't be a more gorgeous issue! 🌷 Cover to cover, this edition is packed with the latest trends to help guide business as you begin to think about the next buying cycle in just a few months. "Radiance, Redefined" (page 54) introduces four jewelry makers, unveiling the freshest trends in the market. To learn which eco-conscious companies are launching collections that positively impact the planet, flip to "Green-Living Essentials" on page 62. We're also thrilled to introduce a new category for us at the magazine: Sports & Tailgating. Head to page 66 to read about products that will elevate the tailgating experience and learn how to merchandise for the NFL's budding demographic. Also in this issue is our Stationery Lookbook, Halloween & Fall Décor feature and dozens of the freshest product offerings. Read our Spring 2024 issue here: www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2024/index.php#/p/1📸 courtesy of Océanne. ... See MoreSee Less

Photo

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