New Creative Gives Customers “Extreme Makeover”
(Milford, OH) — New Creative Enterprises (NCE), a leading designer and manufacturer of outdoor living décor and gift items, continues to be a trendsetting leader in outdoor living with innovative changes that have revolutionized the way manufacturers conduct business with retailers.
The company’s newest customer-focused initiatives recently brought its director of sales, Chris Duffey, and supporting sales force, to three customer locations in North Carolina to implement its Right Spot program, a simplified order program for retailers to combine best selling products with fixtures, tables, shelves and racks in a compelling and convincing display. Dressed in t-shirts that read “Got Flags?”, the New Creative team helped three ACE Hardware stores create a ‘look and feel’ that customers can connect with to help them conceptualize a garden project and increase product sell-through. By utilizing the company’s merchandising fixtures, NCE’s Right Spot program successfully showcased the value of great product design and quality. Multiple re-orders have already been placed, and the New Creative product is retailing at an accelerated pace!
“New Creative’s efforts resulted in a much needed boost to the stores, creating excitement and much conversation among customers,” said Jeff Jenkins, district manager of ACE Hardware. “Their seemingly endless energy and creativity will help the sustainability of this merchandising technique.”
NCE’s Right Spot program consists of 20-plus product assortments organized according to category, collection or season. The company has created an array of options ranging from price difference to assortments that work best in garden centers and gift and hardware stores, making it easy for retailers to choose what works best for them.
The pre-packaged Right Spot displays set up easily and come packaged with illustrated product arrangement. “We had no experience in giftware display being an ‘old time hardware store’, said Joe Pitt, owner of ACE Home Center in Tarboro, NC, “but they came in a few hours and had everything set up and selling!”
Additional initiatives recently undertaken by NCE include the company’s strategic decision to streamline its current business model and sharpen the company’s focus on its customers. “The difference between a good merchant and a great merchant is that a good merchant understands great product, great pricing, the right look and color,” says Benno Duenkelsbuehler, president and CEO of New Creative, “but a great merchant understands all that, and knows how to display it.”
For additional information about New Creative Enterprises, contact the company at 1-800-435-1000 or visit the firm’s web site at www.ncegifts.com.
About New Creative Enterprises
New Creative Enterprises (NCE) is a leading designer and distributor of decorative outdoor living and home accessories products that offer value and design innovation to its retail customers. NCE’s product lines are consistently ranked among the top-selling outdoor decor and home accessories lines in both independent retail channels and national retail brands. The company’s line of decorative outdoor living products includes decorative flags, bird-related items, statuary, fountains, chimes, stepping-stones, furniture, items for entertaining, design posts, lighting, and complete outdoor living collections.
